![Waterloo Undergraduate Student Association (WUSA)](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Specialist for the LGBTQ+ Community
1 month ago
**About Glow**
Glow is a student-run organization at the University of Waterloo, dedicated to promoting a healthy attitude towards all sexual/romantic orientations and gender identities on campus. We strive to create a safe space for the queer and trans community by providing peer support, social events, advocacy work, and resources.
**Job Description:**
The Social Media and Marketing Director will be responsible for promoting and marketing Glow as an organization and its services. This includes coordinating and implementing marketing plans to promote events and information about 2SLGBTQ+ topics.
**Responsibilities:**
- Manage and keep Glow's Facebook and Instagram pages up-to-date
- Represent the Glow Centre online
- Follow the Glow Social Media Strategic Plan to promote Glow and its events every term, tracking results and adjusting content as needed
- Work with WUSA Marketing in the creation of promotional materials, as well as completing some design work
- Work with WUSA Marketing and IT to ensure Glow website is up-to-date
- Assist in the promotion of the weekly events committee and stay in communication with the executives and volunteers running the events
- Work with the Advocacy and Inclusion directors to develop content for queer and trans awareness days
- Share content from related organizations to cross-promote events and educational materials
**Requirements:**
- Social media experience (Facebook, Instagram, and Instagram stories)
- Experience managing a non-personal page is an asset
- Experience using basic design software (such as Canva) is an asset
- Creativity and humor
- Availability throughout the week to manage posts and interact online
- Enthusiasm and sociability
**Estimated Salary:** $30,000 - $40,000 per year, depending on experience and qualifications
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