Global B2B Marketing Transformation Lead

2 weeks ago


Morrisville, Canada Lenovo Full time
About the Role

We are seeking a seasoned B2B marketing professional to lead our global sales organization's marketing efforts. As Global B2B Marketing Transformation Lead, you will drive marketing transformation and execution across worldwide and geo marketing organizations.

Key Responsibilities
  • Develop and align integrated B2B marketing campaign strategies globally, ensuring relevance in emerging trends such as AI and digital transformation.
  • Partner with corporate strategy and brand teams to craft marketing messages tailored to each B2B segment, ensuring resonance with specific industry needs.
  • Lead and streamline the execution of cohesive marketing initiatives through digital marketing, content marketing, campaigns, events, and webinars.
  • Develop and maintain a unified brand voice and positioning for B2B audiences, ensuring consistency across all marketing materials, platforms, and channels.
  • Sales Enablement: Work closely with sales teams to create and refine sales materials that drive conversions and accelerate the sales cycle.
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