Performance Marketing Director for Financial Growth

6 days ago


Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

We are seeking a highly skilled Senior Performance Marketing Manager to join our team at Float Financial Solutions Inc. in Canada.

About Us

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth.

As one of Canada's fastest growing companies and top-rated startups, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

Culture

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

The Role

We are looking for an outstanding marketer to help connect Canadian businesses with Float's financial solutions, from coast to coast. The primary focus of the role will be on achieving rapid customer acquisition growth through paid channels.

This role reports to Float's Director of Growth Marketing and works cross-functionally with our Product Marketing, Brand, Sales and Customer Success teams.

Responsibilities

  • Owning end-to-end performance marketing strategy including execution and optimization.
  • Unlocking new avenues and channels for scalable growth by developing an extensive test-and-learn roadmap.
  • Crafting full funnel digital marketing strategies, integrating paid channels into our overall marketing mix, creating a multi-touch journey that engages the right target audience and ultimately converts to pipeline and revenue.
  • Crafting personalized and targeted messaging that captures and engages our audience, working closely with Product Marketing and Content teams.
  • Owning and optimizing the paid channel budget for business objectives by crafting scalable strategies that optimize for our northstar KPI of pipeline, leading indicators like CPL and CPC and lagging indicators like revenue and payback.
  • Owning the technical marketing implementation, platform setup, tools and operational systems required to automate and scale our digital strategies.

Requirements

To be successful in this role, we're looking for 5+ years of B2B marketing experience, ideally with a bachelor's degree (though that's not required). You have previously been accountable to a pipeline target.

You understand how paid contributes to a full-funnel strategy, and you've led and executed paid strategies from demand creation through to demand capture that exceed pipeline targets.

You're a player-coach, with executional chops as well as experience managing contractors, agencies or an internal team.

You're motivated by testing and learning, and you don't have all the answers but you do know how to find them.

What We Offer

Flexible work hours and time off when you need to recharge.

A small team means lots of autonomy to make an outsized impact.

An opportunity to work with and learn from a world-class team.

A Float card with a personal stipend to spend on what matters most to you.

A dog-friendly office.

Being able to say you helped build Canada's best corporate card and spend management platform.

Salary

$90,000 - $120,000 per year, depending on experience.



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