Senior Business Growth and Acquisition Marketing Strategist

6 days ago

Toronto, Ontario, Canada Float Financial Solutions Inc. Full time

We are seeking an exceptional Senior Business Growth and Acquisition Marketing Strategist to join our team at Float Financial Solutions Inc. in Canada.

About the Role:

In this pivotal role, you will be responsible for developing and implementing a comprehensive growth marketing strategy to drive customer acquisition and activation for our business finance platform. Your expertise in SMB marketing and experimentation mindset will be crucial in identifying scalable and cost-effective opportunities to grow our customer base.

Key Responsibilities:
  • SMB Acquisition Strategy: Collaborate with our cross-functional squad to design and execute a tailored growth marketing strategy for the SMB segment, focusing on testing and iteration to find quickly scalable and cost-effective opportunities.
  • End-to-End Funnel Ownership: Own the customer acquisition funnel for our PLG self-serve motion, from awareness to activation, optimizing each stage to improve conversion rates.
  • Marketing Collaboration: Work closely with our marketing team to ensure cohesive customer journeys and strategize on shared channel strategies.
  • Data Analysis & Optimization: Track and analyze key growth metrics and use data to continuously optimize marketing efforts for maximum impact.
Requirements:

To succeed in this role, you will need:

  • A minimum of 5 years of experience in growth marketing within a B2B environment focused on PLG motions.
  • A deep understanding of the SMB market and an experimental mindset.
  • The ability to directly measure how your tactics affect acquisition and recognize when to rely on leading or lagging indicators to gauge performance.
  • A strong opinion on the best way to measure your efforts and live and die by your hypothesis.
What We Offer:

We provide a competitive compensation package including a salary of $120,000 per year, flexible work hours, and a dog-friendly office. As a member of our team, you will have the opportunity to work with a world-class team, learn from their experiences, and make a significant impact on the growth of our company.

Estimated Salary: $120,000 per year.

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