Director of Customer Experience and Growth
1 week ago
At Float Financial Solutions Inc., we are seeking a Senior Lifecycle Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing lifecycle marketing strategies that drive customer growth and retention.
About the Role
We are looking for a seasoned marketing professional with a proven track record of building and scaling lifecycle marketing programs in B2B SaaS or fintech products. You will work closely with cross-functional teams, including product, engineering, and customer success, to align lifecycle initiatives with company goals and customer needs. Your primary focus will be on designing and building post-acquisition journeys, driving results through experiments, and leveraging automation and data to optimize campaigns.
Responsibilities
- Design and build multi-channel strategies for onboarding, activation, and product adoption to drive retention and growth
- Develop and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights
- Take ownership of metrics like time-to-onboard, user activation and adoption rates for our small business segment, and proactively seek opportunities to improve on performance
- Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels
- Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers
Requirements
- 5+ years of experience in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products
- Proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth
- Deep understanding of lifecycle metrics and ability to measure, report, and optimize campaigns based on performance
- Proficiency in email marketing, in-app messaging, and webinar/event-driven engagement
- Familiarity with marketing automation platforms and customer journey tools (HubSpot, AppCues Intercom, etc.)
- Strong technical chops and ability to work with data and analytics platforms (e.g., Metabase, Looker) to inform decisions
What We Offer
- Estimated salary range: $120,000 - $150,000 per year
- Competitive total rewards package, including comprehensive health benefits, retirement plan, and generous paid time off
- Opportunity to work with a world-class team and contribute to the growth and success of a leading fintech company
- Flexible work hours and remote work options
- Access to cutting-edge technology and tools to support your success
About Us
Float Financial Solutions Inc. is a Canadian fintech company dedicated to simplifying finance for businesses. We offer a suite of financial solutions designed to empower businesses to eliminate complexity and unlock new opportunities. Our team is passionate about creating innovative products and services that meet the evolving needs of our customers.
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