Strategic Brand Director

5 days ago

Fredericton, New Brunswick, Canada HomeLife Realty Services Inc. Full time
Job Overview

We are seeking a seasoned Strategic Brand Director to join our team at HomeLife Realty Services Inc. This is an exciting opportunity for a visionary marketer to drive the evolution of our brand and service offerings, elevating our franchise network and solidifying our position as leaders in the real estate franchising industry.

About the Role
  • Brand Strategy Development: Lead the creation of innovative marketing strategies that enhance the HomeLife Realty brand and elevate the services we offer to our franchise members, ensuring alignment with overall business goals and positioning our brand as a leader in the luxury real estate franchising space.
  • Service Offering Enhancement: Collaborate closely with cross-functional teams to refine and enhance the services and support offered to our franchisees, developing tools, resources, and marketing initiatives that help franchisees deliver exceptional service to their clients.
  • Competitive & Market Analysis: Conduct market and competitive analysis to identify emerging trends, competitive advantages, and opportunities for innovation, staying on top of real estate franchising industry trends to ensure HomeLife's service offerings remain cutting-edge.
  • Go-to-Market & Launch Strategy: Develop and lead go-to-market strategies for new services, tools, or innovations that benefit our franchisees, ensuring scalability and adaptability for use across different markets and geographic regions.
  • Cross-Functional Collaboration: Partner with marketing, creative, technology, and operations teams to execute brand and marketing initiatives that align with business goals and deliver value to our franchisees and their clients.
Requirements
  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Bilingualism: Fluency in both French and English, with effective communication skills to work with franchisees and internal teams in both languages.
  • Minimum 5 years of experience in business consulting, marketing strategy, or performance marketing within marketing agencies, real estate franchising, or retail, preferably supporting franchise networks or working within the real estate industry.
  • Familiarity with the real estate franchising model, including how franchisees operate, the tools and services they require, and how to tailor marketing strategies to support their success.
  • Strong analytical skills, ability to analyze data and performance metrics to inform decision-making and optimize marketing initiatives, familiarity with tools like Google Analytics, Adwords, Social Media Metrics, and Excel/Google Sheets.
What We're Looking For
  • A results-driven individual focused on delivering measurable outcomes and continuous improvement, comfortable tracking KPIs and optimizing strategies to deliver value for both the corporate brand and franchise members.
  • A visionary brand strategist with a creative mindset, able to craft innovative strategies that elevate the HomeLife Realty brand, grow franchise businesses, and drive customer engagement.
  • A collaborative team player, comfortable working with diverse teams to align efforts with overarching business goals, adaptable in a fast-paced environment with ever-changing dynamics, and agile enough to pivot strategies as needed while staying focused on achieving long-term goals.
About Us

We are not just about real estate - we're about building a brand legacy that empowers our franchisees to succeed and grow. If you're passionate about innovation, brand strategy, and performance marketing in a dynamic industry, this is the opportunity to make an immediate impact on our global brand and the success of our franchise network.

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