Brand Strategy

1 week ago


Fredericton, New Brunswick, Canada HomeLife Realty Services Inc. Full time
Job Description

We are seeking a results-driven Brand Strategy & Performance Marketing Executive to join our team at HomeLife Realty Services Inc.

This is a full-time, in-office role with high growth potential and an estimated salary range of $80,000 - $100,000 based on proven experience and skill level.

Responsibilities
  • Brand Development: Develop innovative marketing strategies that enhance the HomeLife Realty brand and elevate services for franchise members.
  • Service Enhancement: Collaborate with cross-functional teams to refine and enhance services offered to franchisees, including developing tools, resources, and marketing initiatives.
  • Competitive Analysis: Conduct market and competitive analysis to identify emerging trends, advantages, and opportunities for innovation in the real estate franchising industry.
  • Go-to-Market Strategies: Lead development of go-to-market strategies for new services, tools, or innovations that benefit franchisees, ensuring scalability and adaptability for use across different markets and regions.
  • Cross-Functional Collaboration: Partner with marketing, creative, technology, and operations teams to execute brand and marketing initiatives aligned with business goals and deliver value to franchisees and their clients.
  • Performance Measurement: Define and track key performance indicators (KPIs) to measure marketing campaign effectiveness and optimize strategies for maximum ROI and brand visibility.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Bilingualism: Fluent in both French and English, with effective communication skills for franchisees and internal teams.
  • Minimum 5 years of experience in business consulting, marketing strategy, or performance marketing within agencies, real estate franchising, or retail.
  • Familiarity with the real estate franchising model and ability to tailor marketing strategies for franchise success.
  • Data-driven decision-making skills, with proficiency in tools like Google Analytics, Adwords, Social Media Metrics, and Excel/Google Sheets.
  • Proven ability to work across teams and execute complex initiatives while maintaining strategic alignment.
  • A strategic mindset with long-term vision and ability to implement brand and service strategies that align with franchise goals and business objectives.

What We're Looking For:



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