Marketing Strategy Director

4 weeks ago

Fredericton, New Brunswick, Canada Dynatouch Corporation Full time
Job Description

We are seeking an experienced Marketing Strategy Director to join our team at Dynatouch Corporation in York, Pennsylvania. As a leading provider of mission-critical software to the public sector, we offer a comprehensive benefits package and competitive salary.

About the Role

This is a pivotal role that will play a key part in advancing our brand and supporting our mission. You will partner with our technical team to craft product-related marketing content that captures the essence of our innovative solutions. Your expertise in digital marketing will be instrumental in enhancing our sales and business development initiatives through strategic event management, engaging press releases, robust social media campaigns, and the creation of compelling content and sales materials.

Key Responsibilities
  • Manage PPC campaigns within Google, LinkedIn, Microsoft, Capterra, and other third-party pay-per-click platforms.
  • Trade show and event execution – content creation, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
  • Work with the Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
  • Utilize Sugar CRM email platform to improve overall customer experience. Update existing customer support email content regularly for distribution by the sales team.
  • Submit product strings for translation.
  • Work with the Cleverbridge shopping cart to create promotions, coupons, and product upsells.
  • Write version history for each new product release. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
  • Manage social media presence on LinkedIn, Facebook, and Instagram.
  • Manage video content and create video scripts for video creation. Distribute via YouTube.
  • Communicate company and product news to relevant publications, partners, customers, and peripherals.
  • Update the website with company and product news, product instructions, and how-to guides, updated partner information, newly added external devices, office news.
  • Work with the development team to migrate the old website to the new website.
  • Respond to landing page leads with custom content.
  • Create/modify landing pages as needed.
Requirements
  • 8+ years of experience in an agency or equivalent setting.
  • 6+ years of professional experience in digital marketing.
  • Working knowledge of HTML and Content Management Systems.
  • Experience in managing digital marketing plans, including directing organic and paid search, social media, and website usability.
  • Candidates should demonstrate expertise in quantitatively measuring results of marketing campaigns.
  • Broad-based knowledge of marketing strategies.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong analytical skills and data-driven thinking.
  • Experience with email marketing technologies such as Salesforce, Sugar etc. Must have the ability to create and deploy targeted, time, and action-driven email campaigns.
  • A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, or similar fields.
Salary and Benefits

The estimated salary for this position is $120,000 - $180,000 per year, depending on experience, with a comprehensive benefits package, including 3 weeks' vacation and 5 personal days, medical, dental, and vision benefits, employee stock ownership, and RRSP/401k matching programs.

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