Director of Channels and Communications

1 month ago

Ottawa, Ontario, Canada Norton Rose Fulbright Full time
Job Title: Director - Channels

About the Role:

The Director - Channels will be responsible for leading the development and implementation of a comprehensive channel marketing strategy that aligns with the firm's long-term strategic objectives. This includes growing the firm's profile through effective communication, managing firm communications, and overseeing the events team that plans, organizes, and delivers large-scale client events, webinars, conferences, and receptions.

Key Responsibilities:

  • Develop and implement a multi-year communications strategy that differentiates the firm.
  • Manage firm communications by establishing and maintaining an effective editorial calendar.
  • Lead the events team that plans, organizes, and delivers large-scale client events, webinars, conferences, and receptions.
  • Ensure all client-facing events meet the firm's standards, objectives, and deadlines.
  • Manage negotiations, review contracts, and maintain strong relationships with key vendors and agencies.
  • Monitor and report on financial performance; ensuring all events stay within financial parameters.
  • Establish performance metrics, analyze data on attendee engagement, satisfaction, and ROI, overseeing detailed reports on event outcomes.
  • Lead, mentor, and inspire a creative, brand, and digital team.
  • Provide creative direction on all digital campaigns, ensuring high-quality output and adherence to brand guidelines.
  • Oversee the creation of digital marketing assets, including videos, graphics, and interactive media.
  • Spearhead projects that expand the digital footprint, conceptualize, and oversee the execution of digital marketing campaigns that engage target audiences.
  • Utilize data analytics to measure the success of digital campaigns and initiatives, driving continuous improvement.
  • Ensure synergy between creative content and technical performance for optimal digital experiences.
  • Lead efforts to explore new technologies for enhancing brand engagement and customer interaction.

Requirements:

  • Demonstrated extensive knowledge of channel marketing strategies.
  • A minimum of + years of experience in business-to-business marketing, communications, and/or business development, preferably in the professional services industry.
  • Experience with applied knowledge of market positioning, campaign development and execution, client engagement, marketing technology, and digital marketing.
  • Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.
  • Organized and able to manage multiple projects simultaneously in a fast-paced, rapidly changing environment.
  • Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions.
  • Strong track record of providing effective counsel to executive leadership and generating buy-in and trust at all levels of the organization.
  • Ability to understand how to deliver integrated messages to a wide variety of audiences with varying levels of knowledge about the firm.
  • Bilingual would be considered a strong asset.

Why Norton Rose Fulbright:

  • Hybrid work environment.
  • Retirement savings plan with employer contribution.
  • Benefit premiums paid by the firm.
  • Telemedicine services.
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships.
  • Training and development programs based on your interests and needs.

About Us:

Norton Rose Fulbright is a global law firm that provides an exceptional career experience in an inclusive and collaborative environment. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.

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