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Senior Regional Sales and Marketing Manager

2 months ago

Markham, Ontario, Canada undisclosed Full time
Senior Regional Sales and Marketing Manager

We are seeking a skilled Senior Regional Sales and Marketing Manager to drive results through a blend of on-site support and digital marketing. Ideal candidates will have experience in sales coaching and online marketing, particularly in the senior living or hospitality industry. Key responsibilities include coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts.

As a Senior Regional Sales and Marketing Manager, you will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation, and CRM systems to generate leads and enhance online presence.

Key qualifications include 3-5 years of experience in Sales, preferably in the senior living or hospitality industry. Strong conflict management and problem-solving skills are essential. Familiarity with the retirement home sector and ability to build strong community relationships are also required. Proficiency in CRM systems and marketing automation tools is necessary, as well as experience in social media management and online marketing efforts.

  • Monitors sales targets, sales standards, and community outreach efforts.
  • Analyzes data from CRM systems to drive business decisions and refine strategies.
  • Manages online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Supports the planning of marketing events and special promotions to meet occupancy goals.
  • Ensures competitive analysis is completed and used to position communities effectively in the market.
  • Provides support for the planning and execution of community marketing campaigns and events.