Senior Sales and Marketing Director for Retirement Communities

3 weeks ago

Markham, Ontario, Canada Peterboroughretirement Full time
Regional Sales & Marketing Manager, Senior Living

**Job Summary:** We are seeking a highly skilled Regional Sales and Marketing Manager to join our team at Peterboroughretirement. The ideal candidate will have a strong background in sales coaching and online marketing, with a proven track record of driving results in the senior living or hospitality industry.

We offer a competitive salary of **$85,000 - $105,000 per year**, depending on experience, as well as a range of benefits including employee assistance programs and opportunities for professional growth.

About the Role:

The Regional Sales and Marketing Manager will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation, and CRM systems to generate leads and enhance online presence.

Key Responsibilities:
  • Monitor sales targets, sales standards, and community outreach efforts.
  • Analyze data from CRM systems to drive business decisions and refine strategies.
  • Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Support the planning of marketing events and special promotions to meet occupancy goals.
  • Ensure competitive analysis is completed and used to position communities effectively in the market.
  • Provide support for the planning and execution of community marketing campaigns and events.
  • Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.
Required Skills and Qualifications:
  • 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
  • Strong conflict management and problem-solving skills.
  • Familiarity with the retirement home sector and ability to build strong community relationships.
  • Proficiency in CRM systems and marketing automation tools.
  • Experience in social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams in outreach and sales processes.
  • Advanced computer skills, including proficiency in Microsoft Office.
  • Strong creative, strategic, analytical, and organizational skills.
  • Knowledge of the local communities and established connections within the retirement home sector.
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
  • Experience managing others effectively in a senior sales and marketing role.
  • Familiarity with relevant legislation.
  • A valid provincial driver's license and access to a vehicle.
What We Offer:
  • Competitive wages
  • Employee benefits
  • Employee and Family Assistance Program
  • Support for personal and professional growth

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