Senior XM Marketing Strategist

1 month ago

Old Toronto, Canada Fuse Marketing Group Inc Full time
Job Overview

Fuse Marketing Group Inc is seeking a highly experienced Senior XM Marketing Strategist to lead our client portfolio in experiential and sponsorship marketing. The ideal candidate will have a proven track record of delivering high-impact, results-oriented XM & sponsorship programs and events.

About the Role
  • Lead internal teams in building and executing XM-focused campaigns for client marketing and sponsorship properties.
  • Mentor and manage junior team members in design, management and execution of local and regional events, in conjunction with integrated programs.
  • Develop strong, professional relationships with clients – thoroughly learning their business and providing trusted support, and helping to identify client growth opportunities / trends in the XM & sponsorship space.
Key Responsibilities
  1. Defining objectives for the account, and managing and leading internal and external partners to deliver against those objectives, communicating client issues to the Group Account Director when appropriate.
  2. Accountable for the execution and quality control of XM-first initiatives from development of creative brief to project completion on schedule and within budget.
  3. Work with our Strategy, Creative and Production teams to ensure we deliver high-impact, results-oriented XM & sponsorship programs and events.
  4. Development and delivery of strategic and creative presentations with senior client representatives and senior marketing peers, presenting experiential-first creative concepts, ideas and plans.
  5. Lead development of project estimates and management of estimate through to project completion in partnership with Project Management teams.
  6. Manage and contribute to forecast planning on assigned clients.
Requirements
  • At least eight years of relevant industry experience in XM agency/marketing services (Financial Services, Sport and/or Cause XM experience is an asset).
  • Strong experience building and presenting strategic recommendations for live brand experiences / partnerships in collaboration with Strategy, Creative and Production teams.
  • Must have strong listening, communication (oral and written) and client service driven expertise.
  • High capacity and the ability to multi-task multiple projects with strong attention to detail.
  • A self-starter who can prioritize and organize numerous demands with quick turnaround using strong time management.
  • Experience in leading, managing and coaching direct reports.
  • Demonstrated fiscal management skills.
What We Offer

We offer a competitive salary of $95,000 - $115,000 per year, depending on experience.

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