Global Demand Generation Marketing Strategist
4 days ago
About the Role
We are seeking an experienced Global Demand Generation Marketing Strategist to join our team at Sage City.
In this role, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across North America. From demand generation to lead nurturing, your work will empower accounting firms to deliver more value to their clients with industry-leading SaaS solutions.
As a Senior Performance Marketing Manager for our SIAP segment, you will be responsible for developing and executing full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms.
You will collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up. Your analytical skills and experience with data analysis tools will be essential in analyzing and reporting on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from MQLs to SQOs.
A successful candidate will have 5 years of B2B full-funnel performance/demand generation/growth marketing experience, with a proven track record in demand generation, lead nurturing, and marketing automation. You will also have strong communication skills to support cross-functional collaboration with globally diverse teams.
Key Responsibilities
- Develop and execute full-funnel demand generation strategies to drive qualified leads and sales opportunities.
- Collaborate with the sales team and product marketing to align on target accounts, messaging, and lead follow-up.
- Analyze and report on campaign performance, leveraging data-driven insights to optimize results.
Compensation and Benefits
The estimated salary for this role is CAD 111,000 to CAD 120,000 per year, plus a 20% bonus based on company and individual performance. Additional benefits include work-life balance support, community volunteering opportunities, and professional development opportunities within a global SaaS company.
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