Global Product Strategist

1 day ago

Old Toronto, Canada Quantcast Full time

At Quantcast, we're redefining the digital advertising landscape with our cutting-edge Demand Side Platform (DSP) powered by AI. As a global leader in programmatic ad tech, we help marketers connect with the right audiences and drive measurable results across the Open Web.

Job Overview:

We're seeking an experienced Global Product Strategist to join our team. In this pivotal role, you'll partner with product management to identify key problems, define product-market fit, and craft compelling product positioning aligned with Quantcast's brand. By collaborating across teams, you'll design sellable, market-ready solutions that leverage our competitive edge.

Key Responsibilities:

  • Lead market research, customer feedback collection, and competitor analysis to inform the product roadmap.
  • Develop and execute Go-to-Market (GTM) plans, including creating Lean Canvas models, TAM analysis, pricing/packaging strategies, launch decks, and product positioning/value propositions.
  • Act as the bridge between Product, Sales, and Marketing to ensure clear, compelling product positioning.
  • Leverage marketing tools and software to streamline workflows, enhance decision-making, and maximize efficiency.
  • Manage multiple programs with varying priorities and deadlines, embracing agile methodologies and adapting quickly to new challenges.

Requirements:

  • Masters or MBA degree preferred.
  • 3+ years of experience in product marketing, product strategy, or product management.
  • 5-8+ years of experience in ad-tech, media, or marketing industry.
  • Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement.
  • Robust leadership experience and proven track record of developing, implementing, and maintaining a repeatable GTM process.
  • Management experience, interested in hiring and coaching new team members.
  • Strong written and verbal communication skills.
  • Ability to conduct market segmentation, user interviews, and focus groups to draw reliable conclusions.
  • Expertise in managing competing priorities and simplifying complex systems.

Salary Estimate: $120,000 - $180,000 per year, depending on location and experience.

About Us:

Since 2006, Quantcast has been pioneering innovative solutions in digital advertising from our San Francisco headquarters. With 18 offices across 10 countries, we're a global team dedicated to fostering a workplace where everyone feels valued, included, and respected. Our hybrid work model offers flexibility, allowing you to work from home two days a week and collaborate with your team in the office the rest of the time.

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