Demand Generation Marketing Manager

5 hours ago

Old Toronto, Canada Sage City Full time
Senior Demand Generation Marketing Manager

In this role, you'll be driving performance marketing for Sage Intacct—a leading B2B SaaS financial management solution and the only software endorsed by the American Institute of Certified Public Accountants (AICPA)—the world’s largest association serving accounting professionals. p>

As the Senior Performance Marketing Manager for our North American SIAP segment, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada. p>

To succeed in this role, you'll bring strategic thinking, data-driven decision-making, and strong analytical skills, with a proven track record in demand generation, lead nurturing, and marketing automation. Effective communication skills will support your cross-functional collaboration with product marketing, partner marketing, external agencies, sales, and other key stakeholders.

Grow your international professional network by collaborating with globally diverse, customer-centric teams that are committed to innovation, boldness, and effectiveness.Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.Minimum Qualifications:
  • 5 years of B2B full-funnel performance/demand generation/growth marketing experience.
  • Building and driving demand gen programs from the ground up, demonstrating initiative in developing strategies and execution.
  • Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.
  • Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
  • Utilizing ABM (Account-Based Marketing) strategies and tools.
  • Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.
    • Develop and execute full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms, to drive qualified leads and sales opportunities.
    • Collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.
    • Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
    • Manage the demand generation budget and allocate resources effectively to maximize ROI.
    • Stay up to date with industry best practices and emerging trends in demand generation and digital marketing.
    Benefits:
    • 100% paid premiums for health, dental, and vision coverage.
    • 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
    • Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list).
    • 5 days paid yearly to volunteer (through Sage Foundation).
    • Library of on-demand career development options and ongoing training offerings.

      Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. If you need support applying, reach out at careers@sage.com.

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