Senior Demand Generation Marketing Manager

2 days ago

Old Toronto, Canada Sage City Full time
Job Details: Senior Demand Generation Marketing Manager

In this role, you'll be driving performance marketing for Sage Intacct—a leading B2B SaaS financial management solution and the only software endorsed by the American Institute of Certified Public Accountants (AICPA)—the world’s largest association serving accounting professionals. This prestigious endorsement underscores the credibility and effectiveness of Sage Intacct in transforming the way accounting firms operate, and you can play a critical role in driving its growth through the Sage Intacct Accountants Program (SIAP).

As the Senior Performance Marketing Manager for our North American SIAP segment, you will lead data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada. From demand generation to lead nurturing, your work will empower accounting firms to deliver more value to their clients with the industry’s most trusted SaaS solution.

To succeed in this role, you'll bring strategic thinking, data-driven decision-making, and strong analytical skills, with a proven track record in demand generation, lead nurturing, and marketing automation. Effective communication skills will support your cross-functional collaboration with product marketing, partner marketing, external agencies, sales, and other key stakeholders.

What’s in it for you?
  • Expand your skills at a global SaaS company, contributing to a product voted #1 in customer satisfaction for 10 consecutive years.
  • Grow your international professional network by collaborating with globally diverse, customer-centric teams that are committed to innovation, boldness, and effectiveness.
  • Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.
Minimum Qualifications:
  • 5 years of B2B full-funnel performance/demand generation/growth marketing experience.
  • Building and driving demand gen programs from the ground up, demonstrating initiative in developing strategies and execution.
  • Orchestrating campaigns across marketing channels specifically email, webinars, events, and close collaboration in support of SDRs efforts.
  • Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
  • Utilizing ABM (Account-Based Marketing) strategies and tools.
  • Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.
Key Responsibilities:
  • Develop and execute full-funnel demand generation strategies, including integrated campaigns across account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms, to drive qualified leads and sales opportunities.
  • Collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.
  • Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
  • Manage the demand generation budget and allocate resources effectively to maximize ROI.
  • Stay up to date with industry best practices and emerging trends in demand generation and digital marketing.
Benefits:
  • 100% paid premiums for health, dental, and vision coverage.
  • RRSP contribution match (100% up to 4%).
  • 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days).
  • Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list).
  • 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date.
  • 5 days paid yearly to volunteer (through Sage Foundation).
  • $5,250 tuition reimbursement per calendar year starting 6 months after your hire date.
  • Sage Wellness Rewards Program (annual fitness reimbursement).
  • Library of on-demand career development options and ongoing training offerings.

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$111,000 to C$120,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.

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