Marketing Strategist

8 hours ago


Old Toronto, Canada Relay Full time
Unlock Your Potential as a Marketing Strategist

We are seeking an experienced Marketing Strategist to lead our Demand Generation efforts. As a key member of our marketing team, you will be responsible for creating and executing strategies that drive high-quality leads and revenue growth.

About the Role

The ideal candidate will have a proven track record in demand generation, including experience in paid digital, content, events, and account-based marketing strategies. You will be working closely with our marketing and sales teams to align efforts and use data to measure and improve performance.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to drive demand and generate high-quality leads.
  • Partner with our Sales and RevOps teams to optimize lead quality and drive funnel efficiency.
  • Define MQL targets and ensure effective ownership of sales-assisted channels.
  • Test and scale new B2B marketing channels such as account-based marketing and direct mail.
Requirements
  • At least 1 year of management experience responsible for a marketing team's performance.
  • Experience collaborating cross-functionally with other go-to-market teams.
  • Hands-on experience managing various online and offline marketing channels.
  • Proficiency in working with data to derive insights and shape strategy.
  • Familiarity with marketing technology stacks like Salesforce, Google Analytics, Adwords, Hubspot.
What We Offer
  • A competitive salary: $115,000 - $130,000 per annum.
  • A dynamic work environment with opportunities for personal and professional growth.
  • A comprehensive benefits package, including health insurance and retirement savings plan.
  • Flexible work arrangements, including remote work options.
  • A generous vacation policy and end-of-year holiday shutdown.
About Us

We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We strive to provide accommodations at any stage of the hiring process.


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