Sales and Marketing Leader for Senior Living Communities
2 weeks ago
We are seeking a dynamic Sales and Marketing Manager to lead our team in driving results through a blend of on-site support and digital marketing. The ideal candidate will have experience in both sales coaching and online marketing, particularly in the senior living or hospitality industry.
As a Regional Sales and Marketing Manager, you will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation, and CRM systems to generate leads and enhance online presence.
This role requires an individual who can analyze data from CRM systems to drive business decisions and refine strategies, while also managing online inquiries, leads, and social media channels to generate interest and drive occupancy. You will need to provide support for the planning of marketing events and special promotions to meet occupancy goals, as well as ensure competitive analysis is completed and used to position communities effectively in the market.
The successful candidate will have 3-5 years of experience in Sales, preferably in the senior living or hospitality industry, and strong conflict management and problem-solving skills. They will also need to have familiarity with the retirement home sector and ability to build strong community relationships, proficiency in CRM systems and marketing automation tools, and experience in social media management and online marketing efforts.
A competitive salary of $**$83,000 - $110,000 per year**, depending on experience, will be offered, along with employee benefits, an Employee and Family Assistance Program, and support for personal and professional growth. If you have a passion for senior living sales and marketing and enjoy working in both a digital and community-based environment, we invite you to apply.
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