Content Strategy Director

4 days ago


Calgary, Alberta, Canada GrowME Marketing Full time
GrowME Marketing Seeks Experienced Editor

We're seeking an accomplished Editor to lead our copywriting team and develop effective content strategies.

Key Responsibilities:

  • Lead Content Strategy: Develop comprehensive content plans that align with our clients' goals and target audiences.
  • Write Compelling Copy: Craft engaging sales copy for B2C websites, landing pages, and other mediums, while maintaining a consistent brand voice.
  • Collaborate with Team Members: Engage with cross-functional teams to identify creative solutions to client issues and concerns.
  • Adapt Copy to Brand Voice: Ensure all content is tailored to the client's unique brand voice and tone.
  • Review, Edit & Support: Provide guidance and feedback to junior team members on effective website copy principles.
  • Research & Optimize: Conduct thorough research on industry trends, competitor strategies, and client offerings to inform content development, applying SEO best practices and CRO principles as needed.

Requirements:

  • Experience: 5+ years of experience as a copywriter in a fast-paced advertising, marketing, or communications role, demonstrating a deep understanding of B2C & B2B marketing dynamics.
  • Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
  • Portfolio: A portfolio showcasing advanced experience crafting engaging narratives for websites and other mediums.
  • Skills: Exceptional writing, editing, and proofreading skills, with keen attention to detail.
  • Strategic Thinking: Strong conceptual and strategic thinking skills to craft copy that resonates with specific audiences.
  • Communication: Excellent communication and collaboration skills, with the ability to work effectively in a team setting.
  • Industry Knowledge: Strong understanding of digital marketing principles, with proficiency in SEO best practices and familiarity with keyword research tools.

What We Offer:

  • A competitive salary of $85,000 per year.
  • Opportunities for professional growth and development.
  • Autonomy in your work.
  • A collaborative and supportive team environment.

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