Strategic Insights Manager

2 days ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time
Job Summary

We are seeking a highly skilled Strategic Insights Manager to join our Global Disruptive Innovation team at The Kraft Heinz Company. As a key strategic business partner, you will have the opportunity to drive growth for our global brand portfolio by leading the consumer and marketplace learning agenda.

Key Responsibilities
  • Develop and lead agile research plans for new products using risk-based approaches and forward-thinking methods.
  • Leverage in-depth knowledge of consumer and culinary trends, competition, and consumer and shopper behavior to ideate and encourage growth strategies.
  • Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
  • Help develop research Best Practices for the organization.
  • Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.
Requirements
  • Proven Strategic Insights/Consumer Research experience, preferably within CPG.
  • Proficient in various market research techniques, including both qualitative and quantitative methods.
  • Experience working with both primary and secondary data sources.
  • Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.).
  • Strong storytelling skills and ability to influence all levels of an organization.
  • Proficient with innovation and custom research methods for CPG products required.
  • Experience using syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc).
  • Strong analytical skills, including pricing and designing and implementing in-market tests.
  • Ability to lead multiple projects simultaneously.
  • Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).
Work Environment & Schedule

This is a Hybrid role with 2-3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces.

This role is located in Chicago/Aon Center, Toronto - Queen's Quay - Headquarters.

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