Strategic Insights Manager

2 months ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time

About the Role

The Kraft Heinz Company is seeking a highly skilled Strategic Insights Manager to join our team. As a key strategic business partner and consumer insights lead, you will have the opportunity to directly impact growth on iconic brands.

Key Responsibilities

  • Lead strategic insight initiatives across a $800M USD/ $1.1B+ (CAD) brand portfolio
  • Develop and lead comprehensive research plans for existing and new products
  • Craft annual marketing plans, including strategy and creative development
  • Evaluate sales impact of media campaigns and recommend optimization
  • Guide product quality and value engineering initiatives
  • Help develop research best practices for the organization

Qualifications

  • Advanced experience in a strategic insights/consumer research role, preferably within CPG
  • Proficient in various market research techniques, including qualitative and quantitative methods
  • Experience working with primary and secondary data sources
  • Expert knowledge of syndicated research tools
  • Demonstrated experience with agile research tools and methodologies
  • Understanding of marketing processes, business planning, and marketing strategy
  • Strong sense of ownership and drive for results
  • Confidence to adapt to and manage changing priorities
  • Strong storytelling skills and ability to influence all levels of an organization

Location

Toronto - Queen's Quay - Headquarters

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