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Strategic Insights Manager
2 months ago
Toronto, Ontario, Canada The Kraft Heinz Company Full timeAbout the RoleThe Kraft Heinz Company is seeking a highly skilled Strategic Insights Manager to join our team. As a key strategic business partner and consumer insights lead, you will have the opportunity to directly impact growth on some of our largest iconic brands.Key ResponsibilitiesLead strategic insight initiatives across one of our largest portfolios,...
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Strategic Insights Manager
2 months ago
Toronto, Ontario, Canada The Kraft Heinz Company Full timeJob SummaryWe are seeking a highly skilled Strategic Insights Manager to join our team at The Kraft Heinz Company. As a key strategic business partner and consumer insights lead, you will have the opportunity to directly impact growth on some of our largest iconic brands.Key ResponsibilitiesDevelop and lead comprehensive research plans for both existing...
Strategic Insights Manager
2 months ago
About the Role
We are seeking a highly skilled Strategic Insights Manager to join our Global Disruptive Innovation team at The Kraft Heinz Company. As a key strategic business partner, you will have the opportunity to directly impact growth for our global brand portfolio.
Key Responsibilities
- Lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities rooted in consumer behavior.
- Develop and lead agile research plans for new products using risk-based approaches and forward-thinking methods.
- Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
- Help develop research Best Practices for the organization.
- Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.
Requirements
- Proven Strategic Insights/Consumer Research experience, preferably within CPG.
- Proficient in various market research techniques, including both qualitative and quantitative methods.
- Experience working with both primary and secondary data sources.
- Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.).
- Strong storytelling skills and ability to influence all levels of an organization.
- Proficient with innovation and custom research methods for CPG products required.
- Experience using syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc).
- Strong analytical skills, including pricing and designing and implementing in-market tests.
- Ability to lead multiple projects simultaneously.
- Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).
Work Environment
This is a Hybrid role with 2-3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces.