Strategic Insights Director

1 week ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time
About the Role

The Director of Consumer Insights and Strategy will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team.

Key Responsibilities
  • Key Point of Contact for Business Unit – key lead to unlock critical initiatives across platform
  • Unearth genuine consumer insights / pain points across platform and help identify growth opportunities for brands that help improve our long-term equity & innovation efforts
  • Leverage strategic work to identify dig sites for innovation, partner with marketing and R&D to identify, develop and size a multi-year pipeline of new products
  • Develop and lead integrated, comprehensive research plans across key Ps of marketing (Communication test, Product/Claim tests, Packaging tests et al for both existing products and new products)
  • Help shape the 3-year Growth Strategy and assist teams in pulling through to brand's annual marketing plans, including strategy, creative development and optimization
  • Drive Enterprise Transformation Agenda - Help develop consumer insights standard methodologies and centre of excellence initiatives
  • Leverage insights to continuously build brands that consumers love
  • Lead a team of 3 direct reports
Qualifications
  • A minimum ten (10+) years of strategic insights/consumer research experience is required
  • Previous people leader experience required
  • Experience working across a portfolio of products on the manufacturer/client-side highly preferred
  • Leadership credentials in driving vision - prior people management experience required
  • Proficiency with different qualitative & quantitative research tools across advertising, innovation, brand building & syndicated services
  • Validated ability to distill insights and drive impact into an organization – bringing the consumer to forefront
  • High level of tolerance for working in ambiguity, handling and leading change management/transformation
  • Experience and comfort in POS (Nielsen/IRI), Panel, and social listening is required
  • High level of experience in analytical tools is required
  • High degree of emotional intelligence and ability to build effective working relationships
  • Proficient at storytelling in creative, influential & impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)
Location

Toronto - Queen's Quay - Headquarters

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