Strategic Insights Manager

2 months ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time

About the Role

The Kraft Heinz Company is seeking a highly skilled Strategic Insights Manager to join our team. As a key strategic business partner, you will play a critical role in driving growth and informing business decisions across our iconic brands.

Key Responsibilities

  • Lead strategic insights initiatives to inform business strategy and drive growth across our $800M USD/ $1.1B+ (CAD) brand portfolio
  • Develop and lead comprehensive research plans to support business goals, including market landscape analysis, consumer targeting and positioning, innovation, renovation, and communication evaluation
  • Craft annual marketing plans, including strategy, creative development, and optimization
  • Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness, and Return on Investment
  • Guide product quality and value engineering initiatives by delivering consumer insights and developing action standards/decision criteria
  • Help develop research best practices for the organization

Qualifications

  • Advanced experience in a strategic insights/consumer research role, preferably within the Consumer Packaged Goods (CPG) industry
  • Proficient in various market research techniques, including both qualitative and quantitative methods
  • Experience working with both primary and secondary data sources
  • Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)
  • Demonstrated experience with agile research tools, methodologies, and applications
  • Understanding of marketing processes, business planning, and marketing strategy
  • Strong sense of ownership and drive for results
  • Confidence to adapt to and manage changing priorities
  • Strong storytelling skills and ability to influence all levels of an organization
  • Ability to lead multiple projects simultaneously
  • Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite)

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