Strategic Marketing Executive for Gold Collagen Canada
6 days ago
We are seeking an experienced Strategic Marketing Executive to drive the growth and performance of Gold Collagen in Canada. As a key member of our North American Marketing Team, you will be responsible for developing and executing strategic marketing initiatives to boost brand awareness and accelerate sales.
This role requires close collaboration with the North American Marketing Team in the UK to implement local market strategies that support success in existing retail channels, such as Shoppers Drug Mart, Loblaws, and The Real Canadian Superstore. You will also focus on driving new customer acquisition while working closely with the Norrizon sales team.
The ideal candidate must be proficient in French, comfortable with Marketing in Quebec, and have a strong understanding of the Canadian market.
Key Responsibilities:- Develop and Implement Marketing Plans: Create and execute localized marketing and communication strategies that align with sales goals, market insights, and consumer needs.
- Campaign Management & Execution: Lead the creation and implementation of marketing materials, including in-store, digital, media assets, ensuring consistency with global and regional strategies.
- In-Store Merchandising & Promotions: Develop and execute promotional and in-store merchandising plans in collaboration with the sales team, analysing performance to ensure successful execution.
- Performance Analysis & Optimization: Continuously track and evaluate campaign effectiveness, recommending improvements to drive sales growth and optimize marketing spend.
- Minimum 3 years of experience in strategic marketing, preferably in the retail or FMCG industry.
- Proven track record of delivering results-driven marketing campaigns with measurable ROI.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Bachelor's degree in Marketing or a related field.
- Fluency in French is required, with proficiency in English.
- A competitive salary range of $50,000-$70,000 per year, depending on experience.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- A dynamic and supportive work environment with opportunities for career growth and development.
- The chance to work with a leading premium beauty brand in the Canadian market.
Please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you
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