Dynamic Marketing Leader

3 weeks ago


Burlington, Ontario, Canada Burlington, ON, Canada Full time

Company Overview

Equiton is a recognized leader in private equity investments, with assets under management exceeding $1 billion. Founded in 2015, our exponential growth is driven by our leadership team's expertise in the industry and commitment to creating long-term wealth through real estate investing.

We anticipate trends, capitalize on value creation opportunities, and prioritize an excellent living experience for our Residents while delivering a robust portfolio for investors. Our culture fosters initiative, integrity, and innovation, empowering individuals to realize their full potential.

About the Role

We seek an experienced Senior Marketing Manager to drive digital marketing initiatives and campaigns that resonate with our target audience. This role is pivotal in developing and executing effective marketing strategies, collaborating seamlessly with the digital marketing team.

The ideal candidate will bring a wealth of experience in campaign creation, lead generation, and strategic planning. Strong organizational skills, proactivity, attention to detail, and excellent communication skills are essential for success in this position.

Key Responsibilities

  • Develop and execute comprehensive marketing and communications campaigns, monitoring their effectiveness.
  • Define key performance indicators for each communications channel, assessing campaign success and adjusting strategies as needed.
  • Supervise the creation of marketing collateral, ensuring alignment with the organization's brand.
  • Formulate and implement a PR strategy, engaging with media to enhance the organization's profile.
  • Identify key target markets and product benefits, collaborating with the creative team to produce compelling advertising and informational content.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Five to seven years of proven experience in advertising and marketing.
  • Strong understanding of digital marketing channels, SEO, SEM, social media platforms, and digital advertising techniques.
  • Proficient in marketing automation tools, analytics platforms, and advertising platforms.
  • Excellent leadership and communication skills.

Salary Range: $120,000 - $150,000 per year (estimated), based on industry standards and market conditions in Burlington, ON, Canada.



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