Strategic Media Relations Expert Toronto, Ontario, Canada
4 weeks ago
We are seeking a seasoned Strategic Media Relations Expert to join our team in Toronto, Ontario, Canada.
The ideal candidate will have a proven track record of success in corporate communications, media relations, and journalism, with a deep understanding of the Canadian media landscape and established relationships with journalists.
Key Responsibilities:- Serve as the day-to-day client lead for several high-profile accounts
- Act as a strategic client counselor, providing in-depth knowledge of the Canadian media landscape and its impact on clients' businesses
- Manage numerous projects, with a focus on earned media campaigns
- Maintain top-tier media relationships across broadcast, print, online, and new media formats, with a strong POV on how to earn media coverage
- Serve as a mentor and coach for junior team members, focusing on building media relations skills within the team
Requirements:
- A minimum of 8 years of experience in corporate communications, media relations, and/or journalism
- Deep knowledge of the Canadian media landscape and established relationships with journalists
- Nuanced understanding of what media wants in a story
- An excellent track record of providing strategic counsel to clients and leading media relations campaigns
- Ability to work independently and proactively drive work forward
- Experience providing counsel to clients and senior executives
- Affinity for mentoring staff and leading local and national teams towards common objectives
Benefits:
- Industry-competitive compensation package, including salary: $120,000 - $180,000 per annum
- Full health benefits package, including paid time off, schedule flexibility, wellness reimbursement, and more
- Opportunity to develop as a leader, mentoring junior employees and learning from industry experts
- A passionate, smart, fun, and creative culture
- A hybrid work environment, including a beautiful new office at the Waterfront Innovation Centre
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