Earned Media Director Toronto, Ontario, Canada

2 months ago

Old Toronto, Canada Tbwa ChiatDay Inc Full time

Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We’re a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of the Burson Group and WPP (NYSE: WPP), the creative transformation company.

Director, Earned Media

We are looking for a Director to help lead our work with some of Canada’s leading technology, financial and professional services brands. As part of the H&K Toronto team, you will be responsible for the leadership of key accounts, with a particular focus on earned media strategy and campaigns.

The ideal candidate will have proven strategic communications experience, strong media relationships, the ability to manage large projects and experience providing counsel to clients, particularly on the Canadian media landscape.

Here’s what you’d be doing
  • Serve as the day-to-day client lead of several high-profile accounts
  • Act as a strategic client counselor, demonstrating in-depth knowledge of the Canadian media landscape, and how that impacts their business
  • Manage numerous projects, with a particular focus on earned media campaigns
  • Maintain top-tier media relationships across broadcast, print, online and new media formats (e.g., podcasts), with a strong POV on how to earn media coverage
  • Serve as a mentor and coach for junior team members, with a particular focus on building media relations skills across the team
  • Anticipate client needs and issues, troubleshoot problems as an active listener and fearless counselor
  • Have a positive and team-oriented attitude, and a genuine interest in continuing to learn and build a passionate, motivated and engaged team
  • Manage account financials and contribute to driving growth and account profitability
  • Effectively articulate ideas to clients, colleagues and others using your strong communication and presentation skills
What you’ll need to get here
  • A minimum of 8 years of experience with a focus on corporate communications, media relations and/or journalism
  • Deep knowledge of the Canadian media landscape and established relationships with journalists
  • A nuanced and sophisticated understanding of what media wants in a story
  • An excellent track record providing strategic counsel to clients and leading the development of media relations campaigns
  • An ability to work independently and proactively drive work forward
  • Experience providing counsel to clients and senior executives
  • An affinity for mentoring staff and leading local and national teams towards a common objective
  • An entrepreneurial spirit with an ability to identify new business opportunities
  • Experience working with and interest in technology, financial and professional services companies would be an asset
  • Experience in a PR agency would also be an asset
What else is in it for you?
  • The opportunity to develop your career within a full-service and internationally networked communications consultancy with all the opportunities and wider benefits you would expect
  • Work on, shape and deliver campaigns for some of the world’s biggest companies and most exciting brands
  • Access to a global network of specialist communicators working with leading brands and clients
  • Industry competitive compensation and benefits
  • Full health benefits package—including paid time off, schedule flexibility, wellness reimbursement, and more
  • The opportunity to develop as a leader, both mentoring junior employees, and learning from some of the best in the industry
  • A passionate, smart, fun, and creative culture
  • A hybrid work environment including a beautiful new office at the Waterfront Innovation Centre, home of the WPP campus
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