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Media Relations Strategist

2 months ago

Toronto, Ontario, Canada Mediabistro Full time

Hill & Knowlton, a leading communications consultancy, is seeking an experienced Media Relations Strategist to join our team in Toronto. As a strategic partner to drive breakthrough opportunities for growth and value creation, we're looking for a seasoned professional to help lead our work with top Canadian brands.

About the Role

We're looking for a skilled media relations strategist with a proven track record of providing counsel to clients on the Canadian media landscape. In this role, you'll be responsible for leading key accounts, developing earned media campaigns, and managing relationships with top-tier media outlets.

Responsibilities
  • Lead day-to-day client engagements with high-profile accounts, demonstrating in-depth knowledge of the Canadian media landscape and its impact on business strategy.
  • Develop and execute comprehensive earned media campaigns, leveraging strong media relationships across broadcast, print, online, and new media formats.
  • Mentor junior team members, focusing on building media relations skills and expertise.
  • Anticipate client needs and issues, troubleshoot problems as an active listener and fearless counselor.
  • Manage account financials and contribute to driving growth and profitability.
  • Articulate ideas effectively to clients, colleagues, and others using strong communication and presentation skills.
Requirements
  • A minimum of 8 years of experience in corporate communications, media relations, or journalism, with a deep understanding of the Canadian media landscape.
  • Established relationships with journalists and a nuanced understanding of what media wants in a story.
  • An excellent track record of providing strategic counsel to clients and leading media relations campaigns.
  • An ability to work independently and proactively drive work forward, with experience working with senior executives.
  • An affinity for mentoring staff and leading teams towards common objectives.
What We Offer
  • A competitive salary range of $120,000 - $150,000 per year, based on experience.
  • Access to a global network of specialist communicators working with leading brands and clients.
  • A full health benefits package, including paid time off, schedule flexibility, wellness reimbursement, and more.
  • The opportunity to develop as a leader, both mentoring junior employees and learning from industry experts.
  • A passionate, smart, fun, and creative culture.
  • A hybrid work environment, including a beautiful office at the Waterfront Innovation Centre.
About Hill & Knowlton

Hill & Knowlton is a leading global communications consultancy, part of the Burson Group and WPP (NYSE: WPP). Our diverse workforce is united by a shared vision of transforming our clients, our company, and the world through collaboration, creativity, and a commitment to diversity, equity, and inclusion.