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Lead Media Effectiveness Strategist
2 months ago
We are seeking a seasoned Media Effectiveness Director to join our team in Toronto, Ontario. As a key member of our organization, you will be responsible for driving business performance through data-driven strategies.
About the Role:
- Lead client development efforts for advanced analytics, including new and organic business pitches.
- Collaborate across the dentsu network to bring in automation and support clients in complex analytics projects.
- Manage the analytics business for a portfolio of clients.
- Integrate all analytics disciplines in service of client business outcomes.
- Advise clients on econometrics and attribution of their media directly to their media planning & business efforts.
Key Qualifications:
- Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
- A minimum of 5 years' experience in a similar role with a focus in media or digital.
- Excellent verbal and written communication skills, with the ability to convey technical findings in simple terms.
- Understanding of standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH, etc.
- Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python).
Why Work with Us?
Dentsu Canada is committed to fostering a diverse and inclusive work environment that reflects the clients we serve. We strive to create workplaces where everyone feels empowered to bring their full, authentic selves to work.
Compensation:
The salary range for this position is $90k-$105k, depending on relevant experience, knowledge, and skills. A comprehensive benefits package is also available to permanent employees.
