Strategic Storyteller

1 month ago

Old Toronto, Canada Resolute Digital, a Weber Shandwick Company Full time
Unleash Your Creativity as a Strategic Storyteller

We are seeking an experienced Director to join our Integrated Media team at Resolute Digital, a Weber Shandwick Company. As a key member of our team, you will play a lead role in developing and executing integrated multi-platform campaigns that drive meaningful business results.

In this role, you will work closely with our Creative, Insights, and Client Experience teams to create strategies that transform stories into trending topics. Your deep understanding of the earned media landscape, influencer marketing, and social platforms will enable you to shape stories built to travel across the media and digital communities where our clients' audiences engage.

About the Role
  • You will be responsible for developing a deep understanding of our client's business and target audiences.
  • Lead the creation and execution of integrated multi-platform campaigns that drive meaningful business results.
  • Weave earned media, influencer, social, and paid tactics together into integrated plans that tell our clients' stories and exceed their expectations.
  • Oversee campaign execution and take accountability for program success.

We're looking for someone who loves the thrill of the pitch, building relationships with media and influencers, and constantly immersing themselves in media, culture, and technology trends to drive impact for brands.

Requirements
  • 7-10 years of experience in an agency environment or a related field.
  • Expert understanding of the overall media, social media, and cultural landscapes.
  • Proven ability to garner earned-first coverage and conversation on behalf of brands.
  • Established media relationships and illustrative examples of past success.
  • Deep expertise in building and managing media relations and influencer strategies.
  • A strong communication style to successfully present program recommendations and establish trusted relationships with senior clients.
What We Offer

We offer a full suite of benefits to support your health and wellbeing, including medical, vision, RRSP (with employer match), tuition reimbursement, juice money, bring your own device (BYOD), mydays, short-term disability, and paid parental leave policy.

We're proud to be an Equal Opportunity/Affirmative Action employer, committed to creating an inclusive and diverse work environment.

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