Toronto Earned Media Leadership Role
4 weeks ago
We are seeking a seasoned Earned Media Director to lead our team in Toronto. As a key member of the H&K Toronto team, you will be responsible for developing and executing strategic earned media campaigns for high-profile accounts.
This is a fantastic opportunity to drive business growth and reputation capital for some of Canada's leading technology, financial, and professional services brands.
Key Responsibilities:- Serve as day-to-day client lead for several high-profile accounts
- Act as strategic client counselor with in-depth knowledge of the Canadian media landscape
- Manage numerous projects, focusing on earned media campaigns
- Maintain top-tier media relationships across broadcast, print, online, and new media formats
- Serve as mentor and coach for junior team members, building media relations skills
- Anticipate client needs and issues, troubleshoot problems as active listener and fearless counselor
- Have positive team-oriented attitude and genuine interest in continuing to learn and build passionate team
- Manage account financials and contribute to driving growth and profitability
- Effectively articulate ideas to clients, colleagues, and others using strong communication and presentation skills
- Minimum 8 years experience in corporate communications, media relations, or journalism
- Deep knowledge of the Canadian media landscape and established relationships with journalists
- Nuanced understanding of what media wants in a story
- Excellent track record providing strategic counsel to clients and leading media relations campaigns
- Able to work independently and proactively drive work forward
- Experience providing counsel to clients and senior executives
- Affinity for mentoring staff and leading local and national teams towards common objective
- Entrepreneurial spirit with ability to identify new business opportunities
- Experience working with technology, financial, and professional services companies an asset
- Opportunity to develop career within full-service, internationally networked communications consultancy
- Work on, shape, and deliver campaigns for world's biggest companies and most exciting brands
- Access to global network of specialist communicators working with leading brands and clients
- Industry competitive compensation and benefits package, including paid time off, schedule flexibility, wellness reimbursement, and more
- Fully hybrid work environment with beautiful new office at Waterfront Innovation Centre, home of WPP campus
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