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Marketing Strategy Specialist

2 months ago

Montreal, Quebec, Canada Design Shopp Full time

**About Us**: At Design Shopp, we're not just building websites and marketing campaigns - we're creating connections, embracing challenges, and fostering a vibrant culture of innovation. Our diverse international team spans Canada, France, and the Philippines, reflecting our inclusive environment.

We're seeking a part-time Digital Marketing Designer, with the potential to transition into a full-time role. As a creative force, you'll be at the helm of your projects, steering them from concept to completion with a keen eye for detail and a drive for excellence.

Critical Skills:

  • Adobe Creative Suite:** Proficient in creating and editing visual assets, graphics, and illustrations for social media content using Photoshop and Illustrator.
  • Animation Expertise:** Ability to create basic animations and motion graphics for engaging social media posts using After Effects.
  • Accessibility Knowledge:** Familiarity with tools to ensure social media content meets accessibility standards and guidelines.
  • Canva Mastery:** Skilled in using Canva for creating quick, professional-looking designs for social media platforms.
  • Social Media Advertising:** Understanding of online advertising rules and ratios, including image ratios, text limits, and platform-specific guidelines.
  • Marketing Messaging:** Expertise in crafting effective marketing messages that resonate with target audiences and align with overall marketing strategies.
  • Brand Consistency:** Strong understanding of branding guidelines and ability to maintain brand consistency across various social media channels and campaigns.
  • Time Management:** Efficient in managing multiple projects and meeting deadlines in a fast-paced environment.
  • Social Media Trends:** Up-to-date with the latest social media trends, tools, and best practices to create relevant and impactful content.
  • Analytics:** Ability to analyze social media metrics and performance data to optimize content and strategies.

About the Role:

  • We operate completely remotely, so you'll need to be equipped to work independently with a stable internet connection.
  • We use Zoom for communication, Monday.com for task organization, and Trello for project management.
  • This position is starting as part-time, but may become full-time depending on your performance and abilities.
  • Estimated Salary: $45,000 - $60,000 per annum based on industry standards and location.