Marketing Strategy Director

1 day ago


Montreal, Quebec, Canada Busbud Inc Full time
About Us

At Busbud Inc, we're a leading online travel agency specializing in intercity bus and coach travel with the broadest global coverage.

We operate in over 80 countries and 21,000 cities, offering more than 2,300,000 bus routes. Our mission is to make traveling easy and accessible for everyone.

The Role

We're seeking a highly skilled Marketing Strategy Director to drive our global paid media strategies, campaigns, and team execution. This role will leverage data, market insights, and internal corporate strategy to drive efficient, profitable campaigns across various platforms.

Key Responsibilities
  • Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance performance.
  • Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives.
  • Build, scale, and upskill marketing teams, driving business growth through effective talent development.
  • Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge.
  • Develop and execute programmatic advertising and advanced bidding strategies to maximize ROI.
  • Utilize analytics platforms to analyze campaign performance and make data-driven decisions.
What We Offer
  • A remote position that allows for flexibility and work-life balance.
  • Free bus tickets and discounted train tickets for ease of travel.
  • Annual sustainability fund and training fund to support personal and professional growth.
Estimated Salary Range

$120,000 - $180,000 per year, depending on experience and qualifications.



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