Global Marketing Strategy Lead

1 week ago


Montreal, Quebec, Canada BusBud, Inc. Full time

Company Overview: BusBud, Inc. is a leading online travel agency specializing in intercity bus and coach travel with an extensive global network.

Salary: $80,000 - $110,000 per year (dependent on experience)

About the Role:

We are seeking a highly skilled Global Marketing Strategy Lead to drive our paid media strategies and campaigns globally. As a key member of our marketing team, you will be responsible for leveraging data and market insights to inform efficient and profitable campaigns across various platforms.

Key Responsibilities:

  • Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance performance
  • Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives
  • Build, scale, and upskill marketing teams with a proven track record of leadership and management
  • Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge
  • Develop and implement programmatic advertising and advanced bidding strategies using analytics platforms to analyze campaign performance and make data-driven decisions

Requirements:

  • Proven experience in building, leading, and upskilling marketing teams
  • Experience with Google Ads, Bing Ads, Social Media advertising, and other platforms
  • Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions

Benefits:

  • Free bus tickets
  • Discounted train tickets
  • Annual sustainability fund & training fund


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