Global Marketing Strategy Lead
1 week ago
Company Overview: BusBud, Inc. is a leading online travel agency specializing in intercity bus and coach travel with an extensive global network.
Salary: $80,000 - $110,000 per year (dependent on experience)
About the Role:
We are seeking a highly skilled Global Marketing Strategy Lead to drive our paid media strategies and campaigns globally. As a key member of our marketing team, you will be responsible for leveraging data and market insights to inform efficient and profitable campaigns across various platforms.
Key Responsibilities:
- Analyze campaign data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance performance
- Manage relationships with external marketing agencies, vendors, and partners to leverage their expertise and resources for marketing initiatives
- Build, scale, and upskill marketing teams with a proven track record of leadership and management
- Stay updated on industry trends, monitor competitor campaigns, and adjust strategies to maintain a competitive edge
- Develop and implement programmatic advertising and advanced bidding strategies using analytics platforms to analyze campaign performance and make data-driven decisions
Requirements:
- Proven experience in building, leading, and upskilling marketing teams
- Experience with Google Ads, Bing Ads, Social Media advertising, and other platforms
- Proficiency in using analytics platforms to analyze campaign performance and make data-driven decisions
Benefits:
- Free bus tickets
- Discounted train tickets
- Annual sustainability fund & training fund
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