Senior Director of Marketing Strategy

2 days ago


Montreal, Quebec, Canada HeliumDeploy Full time

Unlock Your Potential as a Senior Director of Marketing Strategy

We are seeking a visionary leader to spearhead our marketing efforts and drive growth. As the Senior Director of Marketing Strategy, you will be responsible for developing and executing a robust marketing strategy that solidifies our position in the market.

About Us

HeliumDeploy is a leading e-commerce platform in North America, empowering individuals and businesses to participate in and profit from decentralized networks. Our innovative products, such as Helium Deploy and DePin Tracker, have established us as the go-to platform for hardware and software solutions in the crypto mining space.

Key Responsibilities

  • Strategic Leadership: Develop and execute a comprehensive marketing strategy to drive business growth, leveraging influencer marketing, paid advertising, conversion optimization, and team management.
  • Influencer Marketing: Oversee influencer marketing campaigns, ensuring high visibility and engagement in our niche, while managing business development teams to onboard new influencers who align with our vision.
  • Paid Advertising: Coordinate Google Ads campaigns with our Google Ads specialist, ensuring high ROI and strategic allocation of ad spend.
  • Conversion Funnel Optimization: Build and optimize high-converting sales funnels for both hardware and software products, driving e-commerce sales and user adoption.
  • Social Media & Content Management: Manage or hire a dedicated social media lead to grow and engage our community across platforms, and oversee the content creation team to ensure quality and alignment with our marketing strategy.
  • Team Development: Build, mentor, and manage a high-performing marketing team to execute on both strategic and tactical objectives.
  • Data-Driven Marketing: Continuously analyze marketing metrics to refine strategies and optimize performance, identifying trends and opportunities in our space to keep us at the forefront of innovation.

Requirements

  • Proven track record as a CMO, VP of Marketing, or similar leadership role in e-commerce or tech.
  • Deep understanding of the crypto mining space is highly preferred.
  • Expertise in influencer marketing, paid advertising, and high-conversion e-commerce strategies.
  • Demonstrated ability to scale marketing operations and drive significant revenue growth.
  • Strong leadership and team management skills with the ability to inspire and mentor a diverse team.
  • Hands-on experience with digital marketing tools, analytics, and community engagement.
  • Thrives in a fast-paced startup environment and adapts quickly to change.

Estimated Salary: $150,000 - $200,000 per year



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