Marketing Strategy Lead

19 hours ago


Montreal, Quebec, Canada Cogeco Inc. Full time
Job Description

We are seeking a highly skilled Marketing Strategy Lead to join our team at Cogeco Inc. This role is responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement.

Key Responsibilities:

  • Develop and implement marketing strategies that drive customer acquisition, retention, and revenue growth in target markets.
  • Implement initiatives to boost sales based on feedback from sales channels and NPS surveys.
  • Create a winback journey to recover accounts within a short period of time.
  • Design, launch, and manage multi-channel marketing campaigns while ensuring the user experience and the delivered projects meet the acceptance criteria.
  • Conduct competitive analysis to identify trends, opportunities, and challenges in the telecommunications sector (Canada and United States) to remain competitive across all channels and touchpoints.
  • Oversee the creation of compelling content, including emails, direct mailing, case studies, and presentations, tailored for B2B/B2C audiences.
  • Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
  • Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and aligned with business objectives.
  • Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

Requirements:

  • Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
  • Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
  • Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.

Education:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is a plus.

Work Experience:

  • Minimum of 7 years of experience in marketing, preferably within the telecommunications sector.
  • Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.
Estimated Salary:

$80,000 - $110,000 per year, depending on experience and qualifications.



  • Montreal, Quebec, Canada CWB Financial Group Full time

    CWB Financial Group is seeking a skilled Marketing Strategy Lead to join our team. As a key member of our marketing department, you will play a pivotal role in building and delivering our marketing strategy across acquisition and retention channels.The ideal candidate will have 5+ years of experience in marketing/com with depth and breadth across Paid,...


  • Montreal, Quebec, Canada Cogeco Inc. Full time

    We are seeking a highly skilled Senior Marketing Professional to lead our marketing strategy and drive growth in the telecommunications sector. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans that align with our business objectives.With a strong understanding of B2B/B2C marketing principles,...


  • Montreal, Quebec, Canada Octav Labs Inc. Full time

    Senior Marketing Manager Opportunity at Octav Labs Inc.Estimated Salary: $115,000 CAD per yearAbout the RoleWe are seeking a seasoned Senior Marketing Manager to lead our marketing efforts and establish Octav as the trusted source for financial data in the Web3 ecosystem. As a hybrid position (1 day per week in-person), you will work closely with our team to...


  • Montreal, Quebec, Canada BusBud, Inc. Full time

    Company Overview: BusBud, Inc. is a leading online travel agency specializing in intercity bus and coach travel with an extensive global network.Salary: $80,000 - $110,000 per year (dependent on experience)About the Role:We are seeking a highly skilled Global Marketing Strategy Lead to drive our paid media strategies and campaigns globally. As a key member...


  • Montreal, Quebec, Canada CWB Financial Group Full time

    Company OverviewCWB Financial Group is a leading financial institution that offers a range of banking and wealth management services.Job SummaryWe are seeking an experienced Growth Marketing Strategy Lead to join our team. The successful candidate will lead the development and execution of growth marketing strategies across various channels, driving business...

  • Market Strategy Lead

    4 weeks ago


    Montreal, Quebec, Canada NAPA Auto Parts Full time

    Job SummaryWe are seeking a highly skilled Market Strategy Lead - Geospatial Insights to join our team at NAPA Auto Parts. This role will be responsible for developing and implementing market-specific growth and optimization strategies, leveraging geospatial insights to drive business decisions.In this role, you will analyze competitor dynamics and industry...


  • Montreal, Quebec, Canada Cogeco Inc. Full time

    We are seeking a seasoned Marketing Strategy Director to drive growth, retention, and customer engagement for our organization. This role requires a strategic thinker with exceptional leadership skills and the ability to collaborate effectively with cross-functional teams.About the Role:This position is responsible for developing and executing comprehensive...


  • Montreal, Quebec, Canada Busbud Inc Full time

    About Busbud IncBusbud Inc is the largest online travel agency specializing in intercity bus and coach travel, operating in over 80 countries and 21,000 cities with more than 2,300,000 bus routes.The RoleWe are seeking a highly experienced Marketing Strategy Leader to drive our global paid media strategies, campaigns, and team execution. The ideal candidate...


  • Montreal, Quebec, Canada Busbud Inc Full time

    About UsAt Busbud Inc, we're a leading online travel agency specializing in intercity bus and coach travel with the broadest global coverage.We operate in over 80 countries and 21,000 cities, offering more than 2,300,000 bus routes. Our mission is to make traveling easy and accessible for everyone.The RoleWe're seeking a highly skilled Marketing Strategy...


  • Montreal, Quebec, Canada Intact Financial Corporation Full time

    As a Marketing Strategy Vice President at Intact Financial Corporation, you will have the opportunity to shape the future of our company by developing and executing innovative marketing strategies that drive revenue growth and brand awareness.About the Role:We are seeking an experienced leader to oversee the development and execution of our marketing...


  • Montreal, Quebec, Canada Clara Shades Full time

    About Clara Shades">We specialize in crafting motorized shades that seamlessly integrate into modern homes and commercial office spaces, delivering both style and convenience.">Our Mission">Collaborating closely with top-tier home automation integrators across the United States and Canada, we're dedicated to providing end-users with effortlessly integrated,...


  • Montreal, Quebec, Canada 360 Inc. Full time

    We're seeking a seasoned professional to drive our B2B marketing efforts in the automotive sector. As Director of Automotive Marketing Strategy, you'll be responsible for developing and executing strategies to drive sales team success and overseeing go-to-market initiatives for our products.With 5+ years of experience in B2B marketing, preferably in SAAS...


  • Montreal, Quebec, Canada Cogeco Inc. Full time

    Job DescriptionThe Marketing Strategy Director will drive growth, retention, and customer engagement by developing, executing, and optimizing comprehensive marketing strategies. This role requires collaboration with cross-functional teams to ensure marketing initiatives are iterative, data-driven, and aligned with Cogeco's overall strategic goals.Main...


  • Montreal, Quebec, Canada Amilia Full time

    About the RoleAmilia is seeking an exceptional Senior Director of Global Marketing Strategy to join our executive team. This strategic role will drive the company's growth objectives and Marketplace goals through effective marketing strategies.We are looking for a seasoned professional with extensive experience in B2B2C marketing, specifically in developing...


  • Montreal, Quebec, Canada Dandurand Full time

    Dandurand is seeking a skilled and experienced Senior Marketing Strategy Manager to lead the development and execution of commercial strategies and marketing plans for our wine producers' portfolio across Canada. Located in Montreal, this role will report directly to the Vice President of Brand Portfolio.Job DescriptionAs a key member of our team, you will...


  • Montreal, Quebec, Canada Acosta Sales & Marketing Full time

    Our company, Acosta Sales & Marketing, is a leading sales and marketing powerhouse behind top brands in the United States and Canada. We provide flexible services that maximize efficiency and offer a range of benefits to our employees.We are looking for a dynamic Recruitment Specialist to join our Marketing team. This role involves collaborating with hiring...


  • Montreal, Quebec, Canada Reitmans Full time

    About the RoleWe are seeking a highly experienced and visionary Executive Director to lead our omnichannel marketing strategy. Reporting directly to the Reitmans General Manager, this role will play a critical part in shaping and driving the Brand vision and strategies that support growth and profitability across our Omni-channel eco-system.


  • Montreal, Quebec, Canada Acosta Sales & Marketing Full time

    About Acosta and MosaicWe are a sales and marketing powerhouse behind the most recognized brands in the United States and Canada. Our flexible services maximize efficiency, combining talent and technology to build data-, reach- and relationship-driven strategies.Job SummaryWe are seeking a Territory Sales and Marketing Representative to join our team. This...


  • Montreal, Quebec, Canada Deck Full time

    Unlock Growth Opportunities in the Bill Payments, Accounting, and Real Estate Management SectorsAt Deck, we're transforming the way companies interact with everyday data. As a Market Strategy Specialist, you'll play a pivotal role in driving our go-to-market strategy to establish a strong presence in these sectors.This is an exceptional opportunity for a...


  • Montreal, Quebec, Canada Acosta Sales & Marketing Full time

    As a key member of our dynamic sales team, you will play a vital role in driving business growth by building strong relationships with department managers and clients. Your primary responsibility will be to engage with key stakeholders during store visits, capture visual insights, and provide valuable feedback and reporting to contribute significantly to our...