Marketing Strategies Director

3 days ago


Montreal, Quebec, Canada Cogeco Inc. Full time
About Cogeco Inc.

Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors, serving 1.6 million residential and business subscribers.

Our mission is to provide exceptional services that meet our customers' evolving needs. We strive to create a culture where all colleagues can bring their best selves to work, fostering diversity, equity, and inclusion.

Salary Information

The estimated annual salary for this role is approximately $95,000-$120,000, depending on qualifications and experience.

Job Description

We are seeking an experienced Marketing Strategies Director to lead our marketing initiatives and drive growth, retention, and customer engagement. As a member of a cross-functional squad, you will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions.

Your primary responsibilities will include:

  • Developing and executing comprehensive marketing strategies
  • Campaign management and performance tracking
  • Market analysis and trend identification
  • Content development and budget management

You will be responsible for driving customer acquisition, retention, and revenue growth in target markets. This may involve building cross-sell strategies, implementing sales boost initiatives, and setting up winback journeys.

As a Marketing Strategies Director, you will act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Strong understanding of B2B/B2C marketing principles
  • Proven track record in developing and executing successful marketing strategies
  • Analytical mindset with data interpretation skills
  • Excellent communication and presentation skills
  • Creative thinking and problem-solving abilities
  • Familiarity with digital marketing tools and sales platforms
Benefits

We offer a comprehensive benefits package, including health and wellness programs, professional development opportunities, and a supportive work environment.

Location

This role is based in Montréal, QC, with opportunities for remote work. We welcome candidates from diverse backgrounds and encourage applications from individuals who share our commitment to diversity, equity, and inclusion.



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