Growth Marketing Strategy Lead

1 week ago


Montreal, Quebec, Canada CWB Financial Group Full time

Company Overview

CWB Financial Group is a leading financial institution that offers a range of banking and wealth management services.

Job Summary

We are seeking an experienced Growth Marketing Strategy Lead to join our team. The successful candidate will lead the development and execution of growth marketing strategies across various channels, driving business growth and improving brand awareness.

Job Description

This role involves developing and implementing multi-channel growth marketing plans, analyzing data to measure campaign effectiveness, and collaborating with cross-functional teams to achieve business objectives. The ideal candidate will have a deep understanding of digital marketing principles, excellent analytical skills, and experience in leveraging data to drive business decisions.

Responsibilities

  • Develop and execute growth marketing strategies across Paid, Earned, Shared, and Owned (PESO) channels
  • Analyze data to measure campaign effectiveness and optimize marketing strategies
  • Collaborate with cross-functional teams to achieve business objectives
  • Stay up-to-date with industry trends and best practices in digital marketing

Requirements

The successful candidate will possess:

  • 5+ years of experience in marketing or a related field
  • Proven track record of success in driving business growth through marketing efforts
  • Excellent analytical skills and ability to interpret data-driven insights
  • Degree in Marketing, Business Administration, or a related field

Salary Range

$120,000 - $150,000 per annum, depending on experience.

About CWB Financial Group

CWB Financial Group is a values-driven organization committed to delivering exceptional customer experiences and fostering a culture of innovation and collaboration. We offer a comprehensive benefits package, flexible work arrangements, and opportunities for professional growth and development.



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