Strategic Marketing Executive

6 hours ago

Montreal, Quebec, Canada Vibrant Idéation & Marketing Inc Full time
About Vibrant Idéation & Marketing Inc

Vibrant Idéation & Marketing Inc is a leading North American commercial marketing firm that delivers engaging experiences and capabilities to its partners. We are proud to announce the launch of VIBRANT Studios, our new immersive division dedicated to connecting stories with audiences through cutting-edge experiences.

Job Description: Sr. Marketing Manager

We seek a seasoned Sr. Marketing Manager for VIBRANT Studios to orchestrate the delivery of 360-degree marketing campaigns for events across North America. As a key member of our team, you will work closely with stakeholders to ensure seamless execution of marketing campaigns promoting our experiences in relevant markets in Canada and the US.

Responsibilities
  • Oversight of all aspects of 360 marketing campaign execution, including digital strategy, content creation, design, and performance management.
  • Leveraging digital marketing tools and strategies, including social media, SEO, paid advertising, and analytics platforms, to enhance marketing initiatives.
  • Establishment of clear project timelines, milestones, and budgets for projects.
  • Management of multiple projects in different North American markets consecutively.
  • Leadership of multidisciplinary teams to deliver project objectives, ensuring seamless collaboration and communication.
  • Development of event communications materials, including sponsorship and promotional materials, tailored to specific campaign needs.
  • Evaluation and optimization of campaign effectiveness using data-driven insights.
  • Building and maintaining a roster of influencers and content creators to amplify marketing efforts and enhance reach.
  • Management of online communities, ensuring engagement, responsiveness, and alignment with brand values.
  • Clear articulation of creative vision to internal teams and external stakeholders.
  • Regular updates on project status, key metrics, and progress to stakeholders.
  • Cultivation of strong relationships with clients and project partners to support long-term success.
Required Skills and Qualifications
  • Post-secondary degree in Marketing, Communications, or a related field.
  • 5+ years of experience in managing 360 creative and go-to-market campaigns with a strong digital focus.
  • Extensive experience in immersive experience production with a proven track record of delivering large-scale projects.
  • Strong familiarity with developing acquisition-focused, data-driven marketing strategies and analyzing campaign performance using analytics tools.
  • Experience in building and managing influencer and content creator relationships to support marketing campaigns.
  • Proficiency in digital-first marketing strategies, including SEO, social media, paid advertising, and performance analytics.
  • Experience working with ticket sales & distribution partners is an asset.
  • Entertainment industry experience is a strong asset.
  • Ability to work in a fast-paced environment with a 'get the job done' attitude.
  • Strong leadership and client/people management skills.
  • Exceptional project management and organizational abilities.
  • Proficiency in budget management and resource allocation.
  • In-depth knowledge of technical and creative aspects of immersive experiences.
  • Excellent communication, problem-solving, and decision-making skills.
  • Familiarity with safety regulations and industry standards in immersive experiences.
  • Bilingual in French/English.
Why Choose Us?
  • Enjoy the flexibility of our hybrid model, working from home and in our Montreal office.
  • Competitive holiday programs and birthdays off.
  • Highly collaborative teams, support, and development opportunities.
  • Participation in VIBRANT's Commission for Life program.
  • Health and wellness benefit programs.

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