Digital Marketing Strategist for Revenue Growth

6 days ago


Old Toronto, Canada Manulife Insurance Malaysia Full time

We are seeking an experienced Digital Marketing Strategist to join our team in Toronto, Ontario. As a key member of our marketing team, you will be responsible for driving revenue growth through the development and execution of comprehensive marketing strategies.

Our ideal candidate is a data-driven professional with a proven track record in building, executing, and delivering high-impact B2B strategies. If you have experience in marketing automation, email marketing, and customer segmentation, we want to hear from you.

Key responsibilities include:

  • Designing and executing customer journey strategies based on behavioral and data insights.
  • Building and executing stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
  • Testing and QAing marketing automation programs to ensure flawless execution and continuous improvement.
  • Launching, optimizing, and scaling marketing campaigns across digital channels to drive growth.

We offer a competitive salary range of $100,000 - $120,000 per year, plus benefits and opportunities for professional growth.

The successful candidate will have 5+ years of experience in marketing automation, strong analytical skills, and proficiency in using marketing automation tools and CRM systems. A strong understanding of email marketing, lead nurturing, and customer segmentation is also required.



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