Growth Marketing Specialist

3 days ago

Toronto, Canada Revenue Management Labs Full time

Job Title: Growth Marketing Specialist

Location: Toronto, ON

About Us: Revenue Management Labs is a boutique management consulting firm that specializes in developing and executing practical pricing solutions to maximize long-term revenue and profitability for clients. Our focus is on bringing customized solutions, practical execution, and internal capabilities to ensure ROI and long-term success.

**KEY RESPONSIBILITIES**:
Campaign Development:

- Collaborate with the Director of Growth Marketing to create and implement outreach campaigns that drive brand awareness and business growth.

Content Creation:

- Manage the content calendar, ensuring timely scheduling and publishing of social media and website marketing materials.
- Create eye-catching marketing materials using graphic design tools (Canva, Adobe Suite) ensuring all outputs align with our brand identity.

CRM Management:

- Manage, customize, and optimize Salesforce CRM to improve lead generation, campaign execution, and data accuracy.
- Partner with the Business Development and Sales teams to ensure marketing initiatives support overall business objectives.

Website Management:

- Coordinate website content management, including updates, new page creation, and maintenance of a marketing asset library (images, presentations, videos).
- Perform website audits to ensure content remains current, optimized for search engines, and free of broken links.
- Manage relationships with external vendors for web publishing and technical support needs.

**REQUIREMENTS**
- 2+ years in Marketing, Communications, or Business Development, with a proven ability to deliver impactful campaigns.
- Bachelor's degree in marketing, communications, e-commerce, or a related field.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and website management (WordPress). Knowledge of digital marketing and social media platforms is essential.
- Knowledge of SEO and SEM, and experience with tools (SEMrush).
- 1-2 years experience with CRMs (Salesforce preferred)
- Experience in website management and digital marketing, with strong knowledge of digital and social media platforms.
- Demonstrated success in B2B marketing and social media strategies.
- Fluent in English.

**WHAT WE OFFER**:

- Competitive salary and benefits package.
- Opportunities to make a meaningful impact in a growing company.
- A collaborative, dynamic, and inclusive work environment.
- Professional development and career growth opportunities.
- Flexible work arrangements to support work-life balance.
- Accessible office steps away from Union Station.

Revenue Management Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and supportive environment.

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