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2 months ago

Toronto, Ontario, Canada AgencyAnalytics Full time
{"title": "Director of Product Marketing", "description": "Transforming the Way Marketing Agencies Are Supported

At AgencyAnalytics, we're revolutionizing the way digital marketing agencies operate. We're seeking a seasoned Director of Product Marketing to join our team and drive our go-to-market strategy and monetization efforts.

This is a unique opportunity to refine our practice of product marketing, enable the growth of our product marketing managers, and make a lasting impact on the industry.

Key Responsibilities:
  • Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring
  • Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches
  • Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value
  • Create compelling, differentiated messaging and positioning with a clear understanding of the buyer personas
  • Collaborate cross-functionally to ensure a seamless customer journey across product, sales, customer success, support, and marketing
  • Develop sales enablement and training materials including product demonstrations, messaging, and competitive intelligence
  • Drive discovery and adoption of product capabilities through data-informed campaigns

We're looking for a strategic thinker with a proven track record in developing and executing go-to-market strategies for SaaS products. If you have a passion for product marketing, a strong understanding of the B2B SaaS landscape, and a talent for building high-performing teams, we'd love to hear from you.

", "requirements": ["8+ years of Product Marketing experience", "At least 2 years in a role managing Product Marketing Managers", "Proven track record in developing and executing go-to-market strategies for SaaS products", "Experience with product-led growth, freemium models, or B2B products with a high volume of customers and leads", "Extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market", "Experience in creating and delivering sales enablement materials and training", "Empathetic and value building strong, collaborative relationships with stakeholders throughout the organization", "Flexible and enjoy working with a remote, distributed team"]}