Product Marketing Director

2 months ago

Toronto, Ontario, Canada Fable Full time
{"title": "Director of Product Marketing", "description": "About Fable

Fable is a leading provider of digital accessibility solutions, empowering businesses to create inclusive products and services for over 1 billion people with disabilities. Our clients include prominent brands like Walmart, Slack, and Shopify.

As a Director of Product Marketing, you will play a critical role in shaping our go-to-market strategy and driving business growth. You will leverage your expertise in market research, customer insights, and storytelling to showcase Fable's value proposition and establish us as a category leader in digital accessibility.

About the Role

This is an exciting opportunity to join a fast-paced, remote-first team and contribute to our mission of making the digital world more accessible. As a senior product marketer, you will collaborate with cross-functional teams to develop and execute comprehensive product launch plans, drive customer acquisition and retention, and measure the impact of our marketing initiatives.

Key Responsibilities
  • Develop and execute go-to-market strategies that drive business growth and customer acquisition.
  • Conduct market research and customer insights to inform product development and marketing initiatives.
  • Craft compelling messaging and positioning that resonates with our target audience.
  • Oversee the development and execution of comprehensive product launch plans.
  • Partner with customer success and marketing teams to define the customer journey and develop impactful programs that support customers at each stage.
  • Measure and communicate the impact of our marketing initiatives to executive leadership.
Requirements
  • Minimum 8 years of experience in B2B SaaS, with at least 5-7 years in a Product Marketing role.
  • Experience in a small marketing team, operating as the sole Product Marketer, with the ability to lead a team in the future.
  • Bachelor's degree in Marketing, Business, or a related field (or highly equivalent professional experience).
  • Proven track record as a PMM leader with examples of go-to-market strategies and product marketing work delivered in previous roles.
  • Highly collaborative team player with a knack for building cross-functional relationships and alignment across teams.
  • Strong storytelling skills that show up in clear, compelling written and verbal communications—internally and externally.
  • Expert listening and research skills that enable you to distill complex insights into actionable takeaways.
  • Customer-centric mindset that ensures the voice of our customers is championed across the organization.
  • Highly autonomous, flexible working style that thrives in a fast-paced startup environment that's always evolving.
  • Expert prioritization skills that keep you and your team focused on highest-impact work.
What We Offer

Fable is an inclusive workplace that values diversity, equity, and inclusion. We offer a competitive salary range of $160,000 to $190,000 CAD OTE, stock options, career progression, professional development, health/dental benefits, and more.

We are committed to creating a workplace that is accessible and inclusive for all employees. If you require any accommodations during the hiring process or employment with us, please let us know.

"}

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