Lead Manager of Marketing Automation Strategies

4 weeks ago

Canada Grammarly, Inc. Full time

Grammarly, Inc. is thrilled to present a flexible remote-first hybrid working model.

Team members in this position must reside in the United States and may need to convene in person for collaborative weeks, traveling as necessary to the designated hubs where their teams operate.

This adaptable approach provides team members with the optimal balance of focused work time and in-person collaboration, fostering trust and sparking creativity.

Grammarly empowers individuals at 96% of the Fortune 500 and teams at organizations like Atlassian, Databricks, and Zoom to communicate effectively and achieve results, all while adhering to top-tier security practices that safeguard data privacy.

To reach our ambitious objectives, we are looking for a strategic and results-oriented Senior Manager of Field Marketing to enhance our B2B Events Team.

This role will play a pivotal part in defining the future of field marketing at Grammarly, overseeing the recruitment and management of a team, and executing impactful initiatives across various regions.

The successful candidate will significantly influence the growth of our managed business.

Key Responsibilities:

  • Formulate and execute a field marketing strategy that aligns with revenue marketing and corporate goals.
  • Recruit, lead, and mentor a team of field marketing managers, cultivating a collaborative and innovative atmosphere.
  • Establish KPIs and metrics to assess the effectiveness of field marketing initiatives, analyzing data to refine strategies and demonstrate ROI to senior leadership.
  • Develop a calendar and oversee the management of field marketing programs that facilitate account expansion, pipeline development, and sales acceleration.
  • Manage the planning and execution of all field marketing activities, including executive roundtables, regional conferences, VIP experiences, and user adoption initiatives, ensuring flawless execution from concept to post-event analysis.
  • Collaborate closely with cross-functional teams such as sales, product marketing, demand generation, account-based marketing, and marketing operations to ensure alignment and integration of initiatives.
  • Oversee the field marketing budget, allocating resources effectively to maximize ROI.
  • Assist in creating repeatable processes, templates, and best practices for events to enhance and scale programs.

Qualifications:

  • 8+ years of marketing experience, with 3-5 years in field marketing.
  • Proven experience leading field marketing initiatives within B2B organizations.
  • Experience directly managing a team of individual contributors, providing mentorship, guidance, and feedback to drive successful field marketing campaigns.
  • Proficiency in utilizing marketing automation and analytics platforms, such as Pardot, Salesforce, and Tableau, to monitor and evaluate campaign performance is advantageous.
  • Ability to meet in person for scheduled collaboration weeks, traveling as necessary to the hub where the team is based.

Benefits:

  • Comprehensive healthcare options, including a wide range of medical, dental, vision, mental health, and fertility benefits.
  • Disability and life insurance options.
  • 20 days of paid time off annually, 12 paid holidays, two floating holidays, and unlimited sick days.
  • Generous stipends for caregiving, pet care, wellness, home office needs, and more.

Grammarly is committed to creating a diverse environment and is proud to be an equal opportunity employer. We do not discriminate based on race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law.

Grammarly participates in the US federal E-Verify program.

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