Marketing Strategy Lead

4 weeks ago

Canada Ziff Davis, LLC Full time

Position Overview:

As a Marketing Strategy Lead at Ziff Davis, LLC, you will play a crucial role in defining our product marketing approach and spearheading the implementation of marketing initiatives that enhance visibility, generate demand, and promote the adoption of our innovative SEO solutions. You will work in close collaboration with various teams, including Product Management, Channel Owners, Customer Success, and external partners, to effectively position our offerings, uncover market opportunities, and drive revenue growth.

Key Responsibilities:

  • Manage the comprehensive Go-To-Market (GTM) strategy and execution for new product introductions, updates, and phase-outs.
  • Lead efforts in market positioning, packaging, value proposition, messaging, and other initiatives informed by market research, competitive insights, and customer feedback.
  • Collaborate with product managers to co-manage launch decisions and communication strategies, ensuring departmental alignment and a seamless customer experience.
  • Work closely with product managers and cross-functional leaders to influence the product development roadmap.
  • Develop competitive positioning and provide insights that can be utilized by Marketing, Sales, and Support teams.
  • Act as the marketing focal point and coordinator for high-profile marketing projects and product launches.
  • Partner with Growth and Content Marketing teams to create customer communication plans and lead generation strategies that support product releases.
  • Craft all internal and external marketing communications regarding product launch activities, collaborating with Product Management, UX, Engineering, Sales, and Marketing teams.
  • Design and implement strategies and tactics to enhance customer awareness and engagement tied to product releases.
  • Lead cross-functional teams and build consensus to advance projects effectively.
  • Maintain the product marketing calendar, adjusting strategies and tactics in collaboration with the broader marketing team as timelines evolve.
  • Simplify complex product functionalities into clear, compelling messaging.
  • Direct the production of promotional videos and training materials to showcase new features and workflows.

Qualifications:

  • Proven experience in leading product marketing and GTM launches within a Tech/SaaS/B2B context for self-service and enterprise products.
  • A minimum of 4 years of experience managing at least 5 complete product launches or phase-outs.
  • Exceptional project management and organizational skills, capable of handling multiple projects in a dynamic environment.
  • A solution-oriented mindset combined with an analytical approach to problem-solving based on data and research.
  • A proactive attitude with the ability to transform ideas into actionable outcomes through experimentation and learning.
  • Proficient in data analysis for goal setting, performance benchmarking, and customer engagement tracking, with the ability to derive actionable insights.
  • Demonstrated expertise in crafting value propositions, positioning statements, and customer-facing messaging.
  • Ensures consistency and accuracy in product messaging across all channels, including websites, sales materials, and collateral.
  • Experience working with videographers to produce product demonstrations, conducting webinars, and designing marketing materials.

Compensation: Targeted salary range is 90-100K CAD.

Company Commitment:

Ziff Davis, LLC is dedicated to fostering diverse teams where individuals of all identities and backgrounds are welcomed, included, and respected. We strive to close the gender gap in technology and actively seek to recruit individuals from underrepresented groups.

Corporate Equality:

Ziff Davis has consistently achieved top scores in corporate equality benchmarks, reflecting our commitment to maintaining a diverse and inclusive workplace for all employees.

  • Marketing Strategy Lead

    1 week ago

    Canada Intello Technologies Inc. Full time

    About the RoleWe are seeking a dynamic Senior Product Manager to lead the evolution and re-invigoration of our EPP account strategy. The ideal candidate will focus on building and expanding our partnerships to drive incremental customer value and growth for Intello Technologies Inc.Key ResponsibilitiesLead strategic analysis and provide trusted expertise to...

  • Lead Acquisition Specialist

    1 month ago

    Canada, CA Lead Discovery GmbH Full time

    Lead Acquisition Specialist Are you passionate about identifying potential clients and acquiring high-quality leads in the construction industry? We are looking for a Lead Acquisition Specialist to join our team in Toronto and surrounding areas. Responsibilities: Utilize digital marketing strategies for targeted lead identification Actively acquire...

  • Lead Performance Marketing Strategist

    4 weeks ago

    Canada Clever Digital Marketing Full time

    Position Title: Lead Performance Marketing StrategistDepartment: Paid SocialEmployment Type: Full TimeLocation: RemoteCompensation: $82,000 - $88,000 / yearAbout Us:Clever Digital Marketing is a leading force in the digital marketing landscape, dedicated to empowering large-scale home improvement businesses by driving their revenue growth. Our innovative...

  • Director of Content Strategy

    4 days ago

    Canada Umbrella Legal Marketing Full time

    About the RoleAs the Director of Content Strategy at Umbrella Legal Marketing, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' blog strategies, from content creation and SEO optimization to social media engagement and thought...

  • Director of Content Strategy

    4 days ago

    Canada Umbrella Legal Marketing Full time

    About the RoleAs the Director of Content Strategy at Umbrella Legal Marketing, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' blog strategies, from content creation and SEO optimization to social media engagement and thought...

  • Marketing Director

    5 days ago

    Canada WebDevs Online Full time

    Job Overview:The Director of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand visibility, drive customer retention, and achieve revenue goals for WebDevs Online. This role will provide services to our clients such as strategy, development, budget management, market and trend analysis, and collaboration...

  • Marketing Director

    5 days ago

    Canada WebDevs Online Full time

    Job Overview:The Director of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand visibility, drive customer retention, and achieve revenue goals for WebDevs Online. This role will provide services to our clients such as strategy, development, budget management, market and trend analysis, and collaboration...

  • Head of Marketing Strategy

    4 weeks ago

    Canada Collage HR Full time

    Company Overview:Collage HR is a premier platform dedicated to enhancing operational management within the human resources sector. Our innovative solutions empower organizations to streamline their processes and optimize workforce management.Position Summary:The Head of Marketing Strategy at Collage HR will report directly to the CEO and play a pivotal role...

  • Digital Marketing Strategy and Analytics Lead

    4 weeks ago

    Canada Techo-bloc Group Full time

    About Us: At Techo-Bloc, we pride ourselves on being innovators and entrepreneurs who are dedicated to excellence. With over 900 employees across more than 20 locations in North America, we are committed to creating a collaborative and inclusive work environment.Career Development: We believe in building careers. Our well-defined career paths provide...

  • Head of Marketing Strategy

    4 weeks ago

    Canada Bloom Full time

    Exciting Opportunity: Head of Marketing Strategy at BloomBloom, a leading name in the fashion industry, is on the lookout for a dedicated Head of Marketing Strategy to enhance our marketing efforts. This pivotal role will involve managing marketing initiatives, guiding a talented team, and crafting innovative marketing strategies. If you possess a passion...

  • Head of Marketing Strategy

    4 weeks ago

    Canada Nomadgao Full time

    Position Overview:Nomadgao is seeking a remote Head of Marketing Strategy. This role is pivotal in steering our marketing initiatives and enhancing our brand's presence in the market.Key Responsibilities:Lead the core marketing division, focusing on customer acquisition, engagement, and brand development.Enhance Nomadgao's online visibility through targeted...

  • Lead Manager, Product Marketing Strategy

    4 weeks ago

    Canada PayScale, Inc. Full time $137,900 - $206,900

    Position Overview: As the Lead Manager of Product Marketing Strategy at PayScale, Inc., you will be instrumental in defining the market strategy and positioning for our diverse product offerings. This senior role demands a forward-thinking leader capable of crafting and implementing extensive marketing initiatives that resonate with our organizational...

  • Marketing Strategy Director

    4 weeks ago

    Canada Deck Full time

    At Deck, we are revolutionizing the way individuals and businesses manage their financial transactions. Our mission is to simplify the process of sending, receiving, and overseeing funds.Position Overview: The Marketing Strategy Director will spearhead the comprehensive marketing approach aimed at enhancing brand visibility and driving business expansion....

  • Director of Legal Content Strategy

    6 days ago

    Canada Umbrella Legal Marketing Full time

    About This RoleAs the Director of Legal Content Strategy at Umbrella Legal Marketing, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' blog strategies, from content creation and SEO optimization to social media engagement and thought...

  • Director of Legal Content Strategy

    6 days ago

    Canada Umbrella Legal Marketing Full time

    About This RoleAs the Director of Legal Content Strategy at Umbrella Legal Marketing, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' blog strategies, from content creation and SEO optimization to social media engagement and thought...

  • Head of Marketing Strategy

    4 weeks ago

    Canada Nomadgao Full time

    Position Overview:Nomadgao is seeking a remote Head of Marketing Strategy. This role is pivotal in steering our marketing initiatives and enhancing our brand's presence in the market.Key Responsibilities:Lead the marketing department, focusing on customer acquisition, engagement, and brand development.Enhance Nomadgao's online visibility through strategic...

  • Lead Manager of Marketing Automation Strategies

    4 weeks ago

    Canada Grammarly, Inc. Full time

    Grammarly, Inc. is thrilled to present a flexible remote-first hybrid working model. Team members in this position must reside in the United States and may need to convene in person for collaborative weeks, traveling as necessary to the designated hubs where their teams operate. This adaptable approach provides team members with the optimal balance of...

  • Director of Product Marketing and Strategy

    4 days ago

    Canada Qventus, Inc Full time

    About Qventus, Inc.We're a healthcare technology company transforming the industry with real-time decision-making platforms that empower hospitals to focus on patient care. Backed by leading venture capital, our innovative solutions harness the power of Machine Learning and Generative AI to simplify healthcare operations.About the RoleWe're seeking a...

  • Director of Product Marketing and Strategy

    4 days ago

    Canada Qventus, Inc Full time

    About Qventus, Inc.We're a healthcare technology company transforming the industry with real-time decision-making platforms that empower hospitals to focus on patient care. Backed by leading venture capital, our innovative solutions harness the power of Machine Learning and Generative AI to simplify healthcare operations.About the RoleWe're seeking a...

  • Head of Marketing Strategy

    4 weeks ago

    Canada Figment Full time

    Company OverviewFigment stands at the forefront of blockchain infrastructure, offering the most extensive staking solutions to over 200 institutional clients, including exchanges, wallets, foundations, custodians, and significant token holders. Our clients depend on Figment's institutional staking services, which encompass rewards optimization, rapid API...