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Head of Marketing Strategy
2 months ago
Company Overview:
Collage HR is a premier platform dedicated to enhancing operational management within the human resources sector. Our innovative solutions empower organizations to streamline their processes and optimize workforce management.
Position Summary:
The Head of Marketing Strategy at Collage HR will report directly to the CEO and play a pivotal role in our leadership team. This position is responsible for developing and implementing comprehensive marketing strategies aimed at elevating brand visibility, increasing customer engagement, and driving revenue growth. The Head of Marketing Strategy will bring a creative vision to life, establish operational frameworks, and ensure the successful execution of all marketing initiatives.
About You:
As a key player in our organization, you will collaborate closely with our co-founders and work alongside some of the most talented professionals in the industry. We are looking for practical, motivated individuals who are detail-oriented while maintaining a focus on overarching goals. You should be results-driven, viewing challenges as opportunities for innovative solutions. A self-starter with strong organizational skills and discipline will thrive in this role. Most importantly, you will take pride in your contributions and be inspired by your role in advancing the HR industry.
Key Responsibilities:
- Marketing Strategy Development: Formulate and execute comprehensive marketing strategies that align with Collage HR's growth objectives. Identify market trends, customer insights, and competitive dynamics to inform strategic decisions.
- Brand Management: Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all platforms while enhancing brand equity through innovative branding efforts.
- Lead Generation: Develop and implement effective lead generation strategies to drive qualified leads to the sales team, utilizing various channels such as digital marketing and content marketing.
- Sales Collaboration: Work closely with the sales team to ensure marketing efforts align with sales objectives, supporting initiatives with targeted campaigns and collateral.
- Product Positioning: Articulate product positioning and value propositions that resonate with target audiences, ensuring clear communication of product benefits.
- Analytics and Reporting: Track and analyze marketing performance metrics to assess the effectiveness of initiatives, utilizing data-driven insights to refine strategies.
- Team Management: Lead and mentor the marketing team, fostering a collaborative environment that promotes professional growth and equips the team with necessary skills.
- Budget Management: Manage the marketing budget, ensuring efficient resource allocation to maximize impact while overseeing financial planning.
- Content Creation: Oversee the creation of compelling content across various channels, ensuring alignment with brand voice and marketing objectives.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in senior marketing leadership roles, preferably in a fast-paced B2B environment.
- Strong understanding of digital marketing, lead generation, and brand management.
- Hands-on experience with digital channels such as Google Ads, LinkedIn Ads, SEO, and SEM.
- Proven track record of driving pipeline generation in dynamic environments.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Exceptional communication and interpersonal skills.
- Demonstrated success in supporting sales functions.
- Proficiency in marketing automation tools.
Location: Collage HR operates with a remote-first approach, allowing flexibility in work location.
Compensation: We offer a competitive salary along with a comprehensive health and wellness benefits package.
Equal Opportunity Employer: At Collage HR, we are committed to fostering a diverse and inclusive workplace where all individuals are valued for their unique perspectives and talents.
