Marketing Manager for Product Strategy

4 weeks ago

Canada Replicant, Inc Full time

At Replicant, we are driven by the conviction that machines are poised to engage in meaningful and intricate conversations that will revolutionize their interactions with the world, particularly in customer service.

As a frontrunner in Contact Center Automation, Replicant empowers organizations to automate their most frequent customer service inquiries, allowing agents to concentrate on more sophisticated and nuanced customer challenges. Our AI platform facilitates natural conversations across voice, messaging, and various digital channels, enabling consumers to resolve their support issues effortlessly and without delay, 24/7. We are at the forefront of leveraging Large Language Models (LLMs) to redefine customer service once again.

If you are passionate about AI, ChatGPT, and LLMs, and aspire to make a significant impact alongside talented technologists and adept go-to-market leaders, your search ends here. Our team has expanded threefold, our revenue has quadrupled, and we have been recognized as a leading enterprise AI company.

Replicant is in search of an innovative Product Marketing Manager to spearhead our go-to-market strategy across strategic sectors and solutions. In this capacity, you will collaborate with various stakeholders, including product, sales, marketing, customer success, and partnerships. Your mission will be to transform our cutting-edge conversational AI technology into compelling market narratives, equip our sales team with outstanding tools and content, and position Replicant as the authority in conversational AI.

This role will play a crucial part in driving the success of our go-to-market strategy, crafting messaging that enhances our core positioning for targeted industries, use cases, and personas.

Key Responsibilities

  • Industry and Solution Marketing: Identify priority industries and solutions. Develop and execute a customized go-to-market strategy for these focus areas, including the creation of positioning, messaging, and top-of-funnel assets. Provide our sales team with comprehensive materials to master industry-specific and solution-specific discussions.
  • Competitive Intelligence: Lead our competitive intelligence initiatives. Become the expert on Replicant's competitive landscape by conducting in-depth market research and managing our competitive win/loss analysis program. Synthesize insights into strategic battlecards that assist customer-facing teams in messaging and objection handling.
  • Market Research: Direct and enhance a market insights program to ensure a robust feedback loop between market demands and our internal product and marketing teams.

Qualifications

  • A genuine passion for our mission, marketing as a discipline, and personal development.
  • A deep understanding of customer needs, with a proven ability to tailor communication to effectively engage your audience.
  • Extensive experience in a sales-driven go-to-market approach.
  • Exceptional verbal and written communication skills.
  • A data-driven mindset, capable of analyzing and interpreting performance metrics to inform decisions.
  • The ability to thrive in a dynamic, collaborative environment with a humble approach.

Benefits

For all full-time employees, we offer:

  • A remote working environment that respects time zone differences.
  • Highly competitive salaries, equity, and a 401(k) plan for US employees.
  • Comprehensive healthcare coverage (medical, vision, and dental).
  • Health and wellness perks.
  • Equipment stipend.
  • Flexible vacation policy.
  • Exciting team trips and offsites.
  • Eligibility for a 5-week sabbatical after 4.5 years of service.

Our Core Values

Replicant is guided by three fundamental values. It is essential that every new team member resonates with these values, as they shape our culture.

  • Ownership: We take pride in influencing the outcomes of our goals, valuing open communication and proactive feedback.
  • Collaboration: We embrace humility and strive for an egalitarian culture, recognizing that teamwork is vital to achieving our mission.
  • Self-Reflection: We encourage critical self-reflection and objectivity, trusting our team to identify blind spots and acknowledge personal growth areas.

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