Marketing Automation Specialist

3 weeks ago


Canada, CA AudaCity Capital Full time

AudaCity Capital is a progressive and flourishing prop trading firm and trading education provider. We are based in London, and at the moment have a team of highly trained properly trading professionals managing the company’s extensive funds on our City of London based trading floor. We believe that the only way to be a winner in our industry is to invest heavily in talented people who want to grow with us. We are seeking like-minded professionals to develop their skills and enable them to join our team. We trade on all major asset classes on multiple exchanges with our own capital and do not handle any client funds or have customers. By becoming a member of the team, you become part of our success. We are market leaders because we have always had an internal vision to promote a strong entrepreneurial working culture. Our mission statement is to mix a strong base of intellectual capital with state-of-the-art technology, to build for the future. Our trading has a unique combination of skills, talent, and industry-leading software, which has been produced in-house by the company development department.


The Role


Overview:


We are seeking a detail-oriented Marketing Automation Specialist with expertise in SendPulse to design, implement, and optimize automated marketing campaigns. The ideal candidate will leverage SendPulse to drive lead generation, improve customer engagement, and enhance overall marketing efficiency.


Key Responsibilities:

  1. Develop and execute automated email and SMS campaigns using SendPulse.
  2. Analyze campaign performance and optimize strategies based on data insights.
  3. Collaborate with the marketing team to align automation with overall marketing goals.
  4. Maintain and update contact lists and segments for targeted outreach.
  5. Create and manage workflows, triggers, and personalized messaging.

Requirements:

  1. Proven experience with SendPulse or similar marketing automation platforms.
  2. Strong understanding of email marketing best practices and automation strategies.
  3. Excellent analytical skills and ability to interpret data for decision-making.
  4. Effective communication and project management skills.
  5. Experience with CRM systems and integration is a plus.

Qualifications:

  1. Bachelor’s degree in Marketing, Business, or related field.
  2. 4+ years of experience in marketing automation or related role.

Ideal Profile:

  1. You have at least 4 years experience ideally in Digital Marketing within Internet industry.
  2. Experience within would be a strong advantage.
  3. You are a strong networker & relationship builder.
  4. You pay strong attention to detail and deliver work that is of a high standard.
  5. You possess strong analytical skills and are comfortable dealing with numerical data.

What's on Offer?

  1. Work alongside & learn from best in class talent.
  2. Strong opportunities to progress your career.
  3. Fantastic work culture.
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