Adobe Campaign Classic Marketing Automation Specialist

3 weeks ago

Toronto, Ontario, Canada Atlantis IT Group Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at Atlantis IT Group. As an Adobe Campaign Classic expert, you will be responsible for the end-to-end management of multi-channel marketing campaigns, driving personalized customer engagement, and optimizing campaign performance.

Key Responsibilities
  • Design, build, and execute multi-channel marketing campaigns using Adobe Campaign Classic.
  • Manage the end-to-end campaign process, including audience segmentation, content creation, deployment, and reporting.
  • Collaborate with marketing, creative, and data teams to ensure campaigns are aligned with business objectives and customer insights.
  • Maintain and manage the customer database within Adobe Campaign Classic, ensuring data accuracy and integrity.
  • Develop and implement audience segmentation strategies to deliver personalized messaging across various channels.
  • Perform data imports, ETL processes, and data enrichment activities to enhance campaign targeting.
  • Set up and manage automated workflows, recurring campaigns, and triggered communications.
  • Continuously monitor and optimize campaign performance through A/B testing, metrics analysis, and customer feedback.
  • Identify opportunities for process improvements and implement best practices for campaign management.
  • Integrate Adobe Campaign Classic with other marketing tools (e.g., Adobe Analytics, Adobe Experience Manager) and third-party platforms.
  • Work closely with IT and data teams to troubleshoot issues and ensure smooth data flows and platform performance.
  • Provide training and support to internal teams on Adobe Campaign Classic functionalities and capabilities.
  • Generate detailed campaign performance reports, highlighting key metrics, insights, and recommendations.
  • Analyze campaign data to understand customer behavior and inform future marketing strategies.
  • Present findings to stakeholders, offering actionable insights for improving engagement and ROI.
Requirements
  • Education: Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
  • Experience: 5+ years of experience working with Adobe Campaign Classic (ACC) in a similar role.
  • Hands-on experience managing complex, multi-channel marketing campaigns.
  • Strong background in database management, audience segmentation, and marketing automation.
  • Skills: Proficient in using Adobe Campaign Classic for campaign management and automation.
  • Strong understanding of email marketing best practices, deliverability, and compliance (e.g., GDPR, CAN-SPAM).
  • Excellent analytical skills with experience in reporting and data analysis.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Strong communication and presentation skills.
  • Certifications (Preferred): Adobe Certified Expert - Adobe Campaign Classic

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